November 1, 2017

Largest broadcaster in Hong Kong chooses high-density live baseband routing and IP-readiness for both flagship studio and latest UHD OB vehicle

Imagine Communications, empowering the media and entertainment industry through transformative innovation, has provided Television Broadcasts Limited (TVB), the largest broadcaster in Hong Kong and a leading Asian content producer, with the signal routing capabilities for both its mobile and studio-based live production operations. TVB has installed a Platinum™ IP3 router at the heart of two large production studios. A second Platinum IP3 28RU is providing  signal management for TVB’s latest Ultra HD-ready outside broadcast truck.

“Since the 1990s, we have been working with Imagine Communications to deploy solutions such as baseband routers, processing, playout servers and automation systems,” said Andy Cheung, Chief Engineer, Engineering, TVB. “This time we chose Imagine Communications’ Platinum IP3 router to fulfill our signal routing needs.”

Along with signal assignment, the Platinum IP3 router installed in the technical area that covers the live operations from TVB’s main studios provides a broad range of integrated functionality, including frame synchronization, multiviewers and audio multiplexing/de-multiplexing and shuffling. The Platinum-powered OB truck provided 4K/UHD coverage of the 2017 UCI Track Cycling World Championships in Hong Kong in April, and was used at other international events throughout the year.

“TVB is the biggest content producer in Hong Kong and a broadcast leader in Asia,” said Andy Hui, Sales Director for China and North Asia at Imagine Communications. “Our Platinum IP3 is now the core router for both the technical control room of TVB’s two largest live studios and its new UHD OB unit.”

The Platinum IP3 is a self-contained system that can store and instantly retrieve a variety of configurations, making it an optimal solution for mobile production teams that often need to quickly customize the OB unit to meet the requirements of each event, whether HD or UHD. The Platinum IP3 can also work in a hybrid SDI-IP environment, with seamless and synchronous switching between SDI and IP domains. Imagine Communications’ IP3 control layer, the Magellan™ SDN Orchestrator, simultaneously supports IP networks based on commercial off-the-shelf (COTS) Ethernet switches and SDI-based environments to provide a seamless and unified control and management experience.

In addition to supporting a broad spectrum of industry standards, the Platinum IP3 is suitable for multivendor environments and offers compatibility with a large selection of third-party IP network switch manufacturers.

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About Imagine Communications
Imagine Communications empowers the media and entertainment industry through transformative innovation. Broadcasters, networks, video service providers and enterprises around the world rely on our optimized, future-proof, multiscreen video and revenue enablement solutions every day to support their mission-critical operations. Today, nearly half of the world’s video channels traverse our products, and our software solutions drive close to a third of global ad revenue. Through continuous innovation we are delivering the most advanced IP, cloud-enabled, software-defined network and workflow solutions in the industry. Visit for more information, and follow us on Twitter @imagine_comms.

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portatif of Steve Reynolds


Steve Reynolds

Steve Reynolds is President of Imagine Communications, a global leader in multiscreen video and ad management solutions that broadcasters, networks, video service providers and enterprises around the world rely on to support their mission-critical operations.

Steve brings 25 years of technology leadership in the video industry to Imagine Communications. He has served as the CTO at Imagine Communications and Harris Broadcast, Senior Vice President of Premises Technology at Comcast, Senior Vice President of Technology at OpenTV, and CTO at Intellocity USA.

Steve earned a MS in Computer Engineering from Widener University and BS in Computer Science from West Chester University. As the Chairman of the AIMS Alliance and a member of SMPTE and SCTE, he has participated in numerous standards-making bodies in the cable and digital video industries. Steve also holds over 40 patents relating to digital video, content security, interactive television and digital devices.