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Advertising Management
Maximize ad spend in a multiplatform world
In today’s fast-moving and fragmented media industry, fighting for advertiser share of wallet requires rethinking the way you make money. At Imagine, we can help you monetize your potential, minimize costs, and easily evolve with changes in your business and the industry.
Transition to audience-based media buying at your own pace. Plan, execute and measure cross-platform campaigns. Optimize inventory for most efficient yield. Imagine Ad Management solutions make it easier to maximize ad spend in a multiplatform world.
About Finance
Our media-centric billing system streamlines multiplatform finance operations, delivering increased efficiency and improved customer satisfaction, while also laying the groundwork for growth. By synchronizing multiple systems into a single view, this enterprise software system provides full visibility to your business, enabling you to assess customer performance, drive revenue and respond rapidly to changing customer needs.
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About Optimization
Incorporating optimization into your advertising workflow will bring improved efficiency to spot- and audience-based campaigns to reach target goals with less inventory and offer better value and more options for targeting the right viewers with the right ads.
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About Reporting & Analytics
Actionable intelligence is key to improving the performance of an organization and driving revenue. With today’s competitive media environments, analytics is a core requirement for organizations to leverage all possible information to contend in the complex world of big data. Our robust analytics software gathers relevant data across all aspects of sales, traffic, operations, and finance, and helps you drill down to discover the “why” behind the numbers. Combine multiple sources and present data clearly, with powerful data visualization, data mining, and predictive business intelligence tools that provide the necessary insights for your business to maximize revenue, while minimizing costs.
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About Rights & Scheduling
It’s becoming increasingly complex for today’s media companies to balance the continuous expansion of non-linear platforms with the management of linear programming across multiple channels, regions, languages, and formats. Imagine Communications rights management and scheduling products help you achieve the maximum value of your program inventory, with interoperable applications that deliver a complete set of tools to streamline contract maintenance, manage licensing terms for linear and nonlinear media, and track payments. From acquisition and planning to distribution and finance, we have a solution ready to meet your programming and rights management needs.
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About Sales
Our media sales solutions enable you to efficiently manage the complete advertising lifecycle from the initial proposal to the final booking, providing powerful tools for strategic revenue optimization, inventory management, and pricing. Make your inventory work harder and maximize your revenue to gain a competitive edge.
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About Traffic
In today’s challenging business environment, keeping the competitive edge is dependent on a media operation’s ability to maximize organizational efficiency, access the right information at the right time, optimize inventory value, and quickly and cost-effectively drive ad spend. Our powerful, easy-to-use traffic systems enable you to efficiently manage single and multichannel environments, multimedia, and multiple platforms. To maximize revenue, real-time interactive reporting enables you to make faster, smarter decisions by providing centralized visibility into your entire business, while offering seamless integration across sales, traffic, playout, and financial systems to drive workflow efficiency.
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Increase Revenue. Realize Operational Savings.
As streaming, digital programmatic, and advanced advertising upend video distribution models, many local broadcasters still find themselves stuck selling “the spot.” Broadcasters are in danger of being left behind as next-gen ad strategies are deployed all around them. Audience-based approaches offer broadcasters more flexibility in which programs are leveraged to deliver an audience and continuously optimizes inventory.
Lessons Learned from the Frontlines of Global Content Monetization
Read this blog to explore the perfect storm of factors fueling the revenue-driving evolution toward audience-based media buying.
Need a Crash Course on Ad Tech Lingo?
Increasing revenue and maximizing the value of your inventory should be where you focus — use this ad speak cheat sheet to impress your colleagues with your next-gen nomenclature!