Advertising Management

Incorporating optimization into your advertising workflow will bring improved efficiency to spot- and audience-based campaigns to reach target goals with less inventory and offer better value and more options for targeting the right viewers with the right ads.

It’s becoming increasingly complex for today’s media companies to balance the continuous expansion of non-linear platforms with the management of linear programming across multiple channels, regions, languages, and formats. Imagine Communications rights management and scheduling products help you achieve the maximum value of your program inventory, with interoperable applications that deliver a complete set of tools to streamline contract maintenance, manage licensing terms for linear and nonlinear media, and track payments. From acquisition and planning to distribution and finance, we have a solution ready to meet your programming and rights management needs.

Our media sales solutions enable you to efficiently manage the complete advertising lifecycle from the initial proposal to the final booking, providing powerful tools for strategic revenue optimization, inventory management, and pricing. Make your inventory work harder and maximize your revenue to gain a competitive edge.

In today’s challenging business environment, keeping the competitive edge is dependent on a media operation’s ability to maximize organizational efficiency, access the right information at the right time, optimize inventory value, and quickly and cost-effectively drive ad spend. Our powerful, easy-to-use traffic systems enable you to efficiently manage single and multichannel environments, multimedia, and multiple platforms. To maximize revenue, real-time interactive reporting enables you to make faster, smarter decisions by providing centralized visibility into your entire business, while offering seamless integration across sales, traffic, playout, and financial systems to drive workflow efficiency.