According to the latest IAB report, Connected TV (CTV) is the fastest-growing video channel: ad spend increased 57% in 2021 and is expected to grow another 39% in 2022. With linear TV spend projected to be relatively flat, media companies are eager to maximize ad revenue by selling campaigns across platforms to all audiences.

Yet many are still not monetizing — or are significantly under-monetizing — their OTT content. And leaving a lot of money on the table.

Achieving full revenue potential requires finding a way to offer the same premium viewing and advertising experience on OTT that is offered today on linear — to sell linear and streaming together in a highly targeted, brand-safe and context-aware cloud environment.

Watch the below session to get the perspectives of global industry senior executives on how media companies can evolve to thrive in a changing media landscape and the benefits they can expect by taking a cloud-based, audience-first approach to advertising.

“At Sky Media, we are always looking at how we can simplify the TV advertising market. We have enabled advertisers to reach and connect with the right audience whenever and wherever they watch ― in the knowledge it has the brand safety and high impact that only TV can provide.”
John Litster
Managing Director, Sky Media

Session Panelists

Tom Friedmann

Tom Friedmann

Worldwide Head of Monetization Business Development, AWS

Steve Reynolds

Steve Reynolds

President, Imagine Communications

John Litster

John Litster

Managing Director, Sky Media

Brad Herman

Brad Herman

SVP Product Management, Imagine Communications

Contact Sales Icon

Contact Sales

Get in touch with our sales team to see how we can work together

close

Area of Interest

Inquiry Details

We’re committed to your privacy. Imagine Communications uses the information you provide to us to contact you with relevant content and updates regarding our products and services. To help personalize your experience, please update your preferences. You may also unsubscribe from these communications at any time. For more information, check out our privacy-policy.

Contact Support Icon

Help & Support

Our highly trained personnel, are ready to assist you.
If your query is urgent, please telephone us

close

Message


Technical Support Contact Numbers

Americas & Canada:
Europe & Africa:
Middle East:
Asia:
24x7 MyImagine Care+ Technical Support:

Customer Community Portal

Expert assistance, resources, and information available to support your organisation 24x7.

Log in or sign up

Imagine Communications places cookies on your computer to help make our website better. By continuing to browse our website we will assume that you agree to the placing of these cookies. For more information on these cookies, including how to manage your cookie preferences through your browser settings, please see our Cookie Policy