According to the latest IAB report, Connected TV (CTV) is the fastest-growing video channel: ad spend increased 57% in 2021 and is expected to grow another 39% in 2022. With linear TV spend projected to be relatively flat, media companies are eager to maximize ad revenue by selling campaigns across platforms to all audiences.

Yet many are still not monetizing — or are significantly under-monetizing — their OTT content. And leaving a lot of money on the table.

Achieving full revenue potential requires finding a way to offer the same premium viewing and advertising experience on OTT that is offered today on linear — to sell linear and streaming together in a highly targeted, brand-safe and context-aware cloud environment.

Watch the below session to get the perspectives of global industry senior executives on how media companies can evolve to thrive in a changing media landscape and the benefits they can expect by taking a cloud-based, audience-first approach to advertising.

“At Sky Media, we are always looking at how we can simplify the TV advertising market. We have enabled advertisers to reach and connect with the right audience whenever and wherever they watch ― in the knowledge it has the brand safety and high impact that only TV can provide.”
John Litster
Managing Director, Sky Media

Session Panelists

Picture of Tom Friedmann

Tom Friedmann

Worldwide Head of Monetization Business Development, AWS

Picture of Steve Reynolds

Steve Reynolds

President, Imagine Communications

Picture of John Litster

John Litster

Managing Director, Sky Media

Picture of Brad Herman

Brad Herman

SVP Product Management, Imagine Communications

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portatif of Steve Reynolds


Steve Reynolds

Steve Reynolds is President of Imagine Communications, a global leader in multiscreen video and ad management solutions that broadcasters, networks, video service providers and enterprises around the world rely on to support their mission-critical operations.

Steve brings 25 years of technology leadership in the video industry to Imagine Communications. He has served as the CTO at Imagine Communications and Harris Broadcast, Senior Vice President of Premises Technology at Comcast, Senior Vice President of Technology at OpenTV, and CTO at Intellocity USA.

Steve earned a MS in Computer Engineering from Widener University and BS in Computer Science from West Chester University. As the Chairman of the AIMS Alliance and a member of SMPTE and SCTE, he has participated in numerous standards-making bodies in the cable and digital video industries. Steve also holds over 40 patents relating to digital video, content security, interactive television and digital devices.