Reliable Architecture for Increased Monetization and Independent Scaling

In today’s fragmented media ecosystem, broadcasters and MVPDs are challenged to find ways to efficiently — and profitably — reach consumers across multiple platforms and on multiple devices.

Imagine Communications offers a full portfolio of OTT and linear monetization solutions and services that enable content providers to balance operational flexibility, efficiency, and control, with the ability to grow revenue and seamlessly adapt to future business needs.

Extending beyond basic manifest manipulation, Imagine Dynamic Ad Insertion (DAI) solutions lead the industry in modularity, scalability, scope, rapid and responsive development, and flexible deployment models — from on-premises to cloud-hosted managed services.

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different multimedia devices showing different ad images
Ad Decision Service
Imagine’s ADS ad decision service is used by cable, satellite and telco providers to increase monetization by providing targeted opportunities to advertisers and enhancing customer engagement. The service considers criteria such as the current content being viewed, user preferences, customer data and business rules for multiscreen to determine which advertisement is to be inserted into a program (entertainment content).
Ad Insertion for Multiscreen
Imagine’s ad insertion for multiscreen (AIM) solution utilizes advanced adaptive bitrate (ABR) streaming to deliver hyper-targeted ads to smartphones, PCs, tablets, connected TVs and virtually any other device that receives live or on-demand video programming. By providing relevant ads in real time across various stream types — including live, VOD and Time-Shifted — and on subscribers’ preferred viewing devices, Imagine’s AIM allows broadcasters and service providers to generate high CPM ad revenue for their live and on-demand multiscreen video offerings.
Placement Opportunity Information Service
Imagine’s Placement Opportunity Information Service (POIS) is used by cable, satellite and telco service providers to host metadata about the location and rights associated with placement opportunities within linear and on-demand video assets for the insertion of advertising media blackout content and alternate content (such as program substitution). The service is a key component of Imagine’s Monetization solutions for the targeting of viewers with relevant ads, creating opportunities for targeting ads at a national, regional, local or even hyper-local level, as well as updating messages to prevent them from becoming stale or obsolete.
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different multimedia devices showing different ad images
Ad Decision Service
Imagine’s ADS ad decision service is used by cable, satellite and telco providers to increase monetization by providing targeted opportunities to advertisers and enhancing customer engagement. The service considers criteria such as the current content being viewed, user preferences, customer data and business rules for multiscreen to determine which advertisement is to be inserted into a program (entertainment content).
Ad Insertion for Multiscreen
Imagine’s ad insertion for multiscreen (AIM) solution utilizes advanced adaptive bitrate (ABR) streaming to deliver hyper-targeted ads to smartphones, PCs, tablets, connected TVs and virtually any other device that receives live or on-demand video programming. By providing relevant ads in real time across various stream types — including live, VOD and Time-Shifted — and on subscribers’ preferred viewing devices, Imagine’s AIM allows broadcasters and service providers to generate high CPM ad revenue for their live and on-demand multiscreen video offerings.
Placement Opportunity Information Service
Imagine’s Placement Opportunity Information Service (POIS) is used by cable, satellite and telco service providers to host metadata about the location and rights associated with placement opportunities within linear and on-demand video assets for the insertion of advertising media blackout content and alternate content (such as program substitution). The service is a key component of Imagine’s Monetization solutions for the targeting of viewers with relevant ads, creating opportunities for targeting ads at a national, regional, local or even hyper-local level, as well as updating messages to prevent them from becoming stale or obsolete.
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