SureFire™

Broadcast Quality Video Ad Server

Increase Revenue. Control Quality. Lower Costs.

Premium Ad Decisioning for OTT

SureFire video ad server is an ad decisioning solution for OTT, leveraging common broadcast rules and audience data across VOD and addressable linear platforms.

It enhances and expands the digital monetization functionality of Imagine’s unified monetization platform, providing cross-platform ad sales, traffic and billing to maximize revenue and control quality.

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BEst of Show 2022 Winner

NAB Best of Show 2022 awards acknowledge outstanding products and solutions in the technology and media industries on display at the annual NAB Show in Las Vegas, USA.

SureFire Highlights

Automate

Integrate with leading ad traffic systems

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Broadcast Quality

Control brand rules, restrictions, separation, and frequency

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Targeting

Leverage your rich 1st and 3rd party audience data

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Cloud-Native

Scalability and flexibility of cloud-based architecture

SureFire enables media companies to offer the same premium viewing and advertising experience on VOD and addressable linear that is offered today on traditional linear.

By connecting SureFire to a cross-platform traffic system, such as industry-leading Landmark platform, media companies can now sell and fulfill campaigns across their entire audience with the same control, quality and rules to maximize revenue while saving money by eliminating silos.

Features & Benefits

Functionality

  • Broadcast Quality

    Addressable linear and VOD ad decisioning
  • Rich Audience Data

    Use 1st and 3rd party data decoration for targeting
  • Event & Session Tracking

    Real time tracking of impressions to control frequency

Architecture

  • High Capacity Decisioning

    Architected for 10 million+ ad decisions per second
  • Auto Scaling

    Designed to auto scale up or down to match demand
  • Cloud Native

    Leverages the best of cloud flexibility, services and security

Integration

  • Standards Based

    Industry standard VAST, VMAP, BXF and SCTE for interoperability
  • Integrations

    AWS MediaTailor, Imagine's Aviator and Landmark platforms
  • API Centric

    Easily automate or integrate with your systems of choice

Addressable advertising needs broadcast quality ad decisioning

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Linear Addressable

  • Linear schedule targeted ad replacement 
  • OTT & ATSC 3.0 compatible
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VOD Addressable

  • Targeted VOD ad decisioning 
  • Broadcast quality checks and control
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FAST Channels

  • Targeted ads placed in FAST streams
  • Linear-like experience
  • Broadcast quality checks and control
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Linear Parity

  • Traffic system makes OTT ad decisions 
  • Linear-like localized experience
  • Broadcast quality checks and control

Unified Monetization and Cloud Solutions

SureFire video ad server is an important part of Imagine’s Unified Monetization platform, as well as the new Imagine Aviator cloud-native platform to plan, make and monetize tv.

Connect with our experts today!

Tell us about your current OTT, VOD or addressable advertising workflow. Share what would make the ideal solution for your evolving media and operational needs. And let us show you what SureFire video ad server can do for you!

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