If you look back over the history of broadcasting, you can connect many of the industry’s most significant technical milestones to coverage of major international sports events.

Occurring just once every two or four years, these high-profile events deliver unparalleled opportunities to wow audiences, build viewership, and promote corporate brands across a remarkable array of properties. In producing these best-of-the-best sports competitions and crafting the stories that engage viewers, networks continually look for new ways to raise the bar. Technical innovation is always part of that strategy.

Over the last few years, premier sports events have driven a series of technical firsts related to SMPTE ST 2110 and IP-based workflows. The Paris Games will be no exception, where host broadcaster Olympic Broadcast Services (OBS) will use ST 2110 technology to make, manage, and moves its high-value content.