Broadcast and Multimedia Ad Sales and Commercial Scheduling

Today’s media environment is challenging, particularly from an advertising sales perspective. Advertisers want placement across myriad multimedia delivery modes — traditional broadcast, digital, new media, mobile, and more. Campaigns are becoming increasingly complex, advertisers are demanding new levels of accountability — and at the same time, you are charged with maximizing revenue and optimizing the use of inventory. One system — Landmark™ Sales — can help you manage the challenges and experience the rewards of this multifaceted selling environment.

Landmark Sales manages billions of dollars of advertising inventory for leading media companies around the world. The system — which is also available as a cloud-based, fully managed service — executes advertising campaigns across multichannel, multimedia environments and provides total control over available inventory to ensure efficient and effective time utilization. Whether you are a nimble cross-media sales operation, regional network or large-scale multichannel operator, the powerful campaign-led approach provides automatic spot placement for audience-, line-, and spot-based ad sales.

Landmark Sales provides a comprehensive solution to monetize audiences across platforms, with the tools and visibility to strategically drive revenue growth and streamline operations.

Landmark Sales dashboard screen, colored buttons organized into groups

  • Maximize revenue by optimizing available airtime and making the most efficient use of your advertising inventory
  • Optimize spot placement across demographics, geographic regions, channels, dayparts, programs, and rates
  • Run seamless campaigns covering commercials, promotions, sponsorship, VOD, production, barter, and online
  • Manage more channels with less overhead, streamline multichannel management to enable local selling methodologies, currencies, and regulations
  • Deliver audience-, line-, and spot-based inventory optimization — also available in the cloud with a full, managed service offering
  • Enhance business throughput, improve your workflow and increase accuracy with automated tools for ratings prediction, spot booking, copy allocation, sequencing, and as-run reconciliation
  • Deliver integrated, interactive, real-time operational reporting for ROI analysis, sales support and in-depth financials
  • Link seamlessly to Landmark™ Rights & Scheduling and a wide range of third-party applications to create a comprehensive, integrated business system encompassing planning, scheduling, sales, and billing

Strengthens the Most Demanding Cross-Media Sales Environments

  • Launches and delivers complex campaigns with minimal user interaction
  • Supports multiple selling methodologies and campaign types
  • Advanced pricing tools
  • Complete sales cycle management
  • AutoBook™ spot optimization engine

Controls Operational Costs with Automation of Workflows

  • Automated processing and electronic data exchange across all functional areas:
    • Audience prediction
    • Campaign Ingest from buy-side systems
    • Copy Instruction Ingest
    • Campaign Delivery
    • Copy Allocation
    • Break Sequencing
    • As Run Reconciliation
    •  Supports integrated system landscapes with open APIs

Real Analysis, Real Data, Real-Time

  • Key information about deals, campaigns, breaks, programs, ratings, revenue, and more
  • Flexible reporting and sales intelligence tools
  • Instant reporting on any screen
  • Forecast and measure your progress toward goals
  • Data on multiple levels, across channels, regions, and other logical groupings
  • Visualization tools to create interactive, user-defined drill-down charts, and view data graphically

Landmark Sales Diagram

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Adaptive Audience Fulfilment
Adaptive audience fulfilment can be applied to a purely broadcast environment or to a hybrid environment where online services coexist alongside broadcast television as a TV everywhere offering to the consumer. Simply put, adaptive audience fulfilment is a better way to trade advertising ― by audience versus spot, across all video platforms.
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Landmark Sales as a Managed Service

Made Available June 4, 2020. 

Media companies around the world rely on Landmark Sales to manage billions of dollars of ad inventory. As the industry evolves, we continue to enhance this proven solution to better meet your business needs. In response to market demand, we are pleased to introduce a new cloud-based, fully managed service offering for Landmark Sales.

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Turner Asia Pacific Boosts Revenue Potential with Landmark Ad Management from Imagine
Imagine Communications integrated sales, rights and scheduling system boosts productivity and improves reporting.
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ITV Selects Imagine Communications’ Landmark Sales Advertising Management Solution
Imagine Communications today announced it has secured a contract with ITV, the UK’s largest commercial terrestrial television network.

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