As the options for consuming content continue to increase, it’s difficult to predict where your viewers will watch TV or how to best monetize that audience. Keeping pace requires flexible, future-proof solutions that you can customize for today with the expectation that tomorrow’s business needs will change.

At Imagine, we believe that the key to a thriving future is to enable open, easy-to-use models for integration, so we can all move forward faster. That belief was the driving force behind a major, companywide initiative we began in April 2022 to build an API Developer Portal.

Imagine’s API Developer Portal project set out to accomplish two initial goals:

• Extend our open platform philosophy by providing customers with access to our APIs to enable easier integration with our products.
• Create a tool that enables partners and prospective customers to see how Imagine products help fuel innovation in a constantly changing business environment.

In this blog, we give you an insider’s view of what it took to build the portal, current status of the project, and how you can gain access to a repository of continuously updated and completely documented APIs that enable rapid integration between your existing tooling and Imagine’s solutions.