A lot has changed since IP-based media networks first started making headlines.
Thanks to the game-changing SMPTE ST 2110 standard, you’re no longer an early adopter if you deploy IP infrastructure. It’s become mainstream.
Today, IP technology is mature, proven and driving customer success. From broadcast studios to sports venues to connected campuses, IP is enabling media companies to pursue business-driving new ventures that they would have had to say no to just a few years ago.
At Imagine, we’re ready whenever you are. Our in-house IP experts and field-tested, standards-based solutions can help you maximize the life of your SDI investments and transition to IP at whatever pace works with your business.
So what’s stopping you from making the move?

"If I'm asked if it's the right time
to go to IP, yes — do it."

- Andreas Lattman, CTO @ tpc
A man speaking in a boardcast TV control room.
Take a virtual tour of tpc’s ST 2110, full-IP OB truck

Why Make the Move to IP?

Scale up and out

Your growth plan is likely not finite. Want to scale up your system size, your channel count, or your resolution to UHD or beyond? Scale out across geographies, new formats like HDR, and platforms from linear to mobile to OTT? With IP, the door to expansion is always open.

Reduce TCO

Keeping costs in check is in everyone’s job description. IP makes it easy to spin services up or down to drive revenue or reduce costs. COTS hardware provides better economies of scale. And less wiring, space requirements, and power consumption translates to critical operational savings.

Be ready for anything

If you know exactly what a system will do for its service lifetime, SDI is a solid choice. But if 4K, HDR or any other future opportunity is on your operational horizon, IP infrastructure offers the path of least resistance. You’ll be prepared for the things you don’t even know you need yet.

Accelerate time to revenue

Need to show your CFO a clear link between costs and revenue? With IP, you can build systems faster. Get them up and running faster. Create content more efficiently. Turn on new services in new formats to new devices in hours rather than months. And fast-track your time revenue.

Open-standard IP Workflow: Production to Playout

end to end diagram showing how IP processing flows and where Imagine products interact with it
At Imagine, we believe we’ve engineered some awesome IP technology. But if your migration plans include tapping multiple vendors ― no problem. Our open-standard, JT-NM Tested solutions integrate with other SMPTE ST 2110/2059 devices to create a seamless production-to-playout IP workflow.

Steve Reynolds talks ST 2110, cloud and working with the NFL Network

Steve Reynolds, President of Imagine Communications, speaks to SVG EU about the company’s focus for 2022, including how Imagine is supporting the industry’s move towards IP and the migration to cloud production.
Two people talking
Looking for a market-specific workflow? Check out the diagrams and real-world deployments below. Better yet, take a virtual test-drive to get a feel for how an IP ecosystem actually works. Book a zero-pressure demo with one of our IP experts.

IP Everywhere

Live Sports

Live sports facilities are using IP infrastructure to simplify operations and provide a superior quality experience for their audience.

SMPTE ST 2110 makes it possible to pass more uncompressed video signals between venues on the same amount of fiber with ultra-low latency and efficiently support 4K, 8K and beyond to deliver a more immersive viewer experience.

Channel Playout

For channel playout and disaster recovery, IP delivers operational and cost efficiencies not previously achievable using traditional technology platforms.

Media companies are using IP playout infrastructure to consolidate multiple broadcast operations, deliver new offerings to market more quickly and scale up channel count with minimal risk and zero disruption.

Connected Campus

In distance learning environments, IP infrastructure is transforming live course production capabilities and providing a quantum leap in capacity and operational efficiency.

Users can control and manage an entire network from a single point of contact to provide high-quality educational media supporting distance learning in an efficient, effective and service-oriented environment.

Mobile Production

IP infrastructure is ideal for fast-paced outside broadcast environments, enabling a space-saving, flexible production ecosystem that can be quickly configured from one production to the next.

With ST 2110, mobile production operators can efficiently process uncompressed UHD to easily meet any production quality requirements, including HDR UHD.

Houses of Worship

Houses of worship increasingly rely on sophisticated, connected content systems to build engagement with their communities, and IP infrastructure is making it a lot easier.

ST 2110 can be used to streamline workflows, optimize existing fiber and efficiently link geographically dispersed church campuses using IP connectivity to provide shared, immersive worship experiences.

The Ultimate IP Toolkit

SDI-to-IP gateway, low latency, all-IP processing, full-featured frame sync, uncompressed UHD over IP using ST 2110, HD/UHD and SDR/HDR conversions – and so much more! Learn More
SNP Hardware
Easily configurable multiviewer on one or more of SNP’s four versatile internal processors, supporting SDI and IP SMPTE ST 2110 and/or ST 2022-6, UHD, SDR, HDR and ultra-low latency. Learn More
SNP Hardware
Widely deployed software control system provides full support for ST 2110 and ST 2022-6, and simplifies hybrid workflows by offering same look and feel as a traditional SDI system. Learn More
SDNO Hardware
Mixed-format A/V routing for SDI, hybrid or IP environments, offering highest integration of functionality ― multiviewer, sync, IP gateways ― and simple path to UHD, HDR, and future formats. Learn More
IP3 Hardware
Industry-proven media workflow platform that can be run in a hybrid SDI or compressed or uncompressed IP environment, enables new channels to be launched quickly and cost effectively. Learn More
Versio Modular Playout

How can we help?

  • Personalized 1:1 time with a field-experienced IP solution engineer
  • Virtual demos tailored to address your specific business challenges
  • Dynamic, visual workflow experience – next best thing to hands-on
  • Fast answers to all your questions from our in-house IP experts
Contact Sales Icon

Contact Sales

Get in touch with our sales team to see how we can work together


Area of Interest

Inquiry Details

We’re committed to your privacy. Imagine Communications uses the information you provide to us to contact you with relevant content and updates regarding our products and services. To help personalize your experience, please update your preferences. You may also unsubscribe from these communications at any time. For more information, check out our privacy-policy.

Contact Support Icon

Help & Support

Our highly trained personnel, are ready to assist you.
If your query is urgent, please telephone us



Technical Support Contact Numbers

Americas & Canada:
Europe & Africa:
Middle East:

24x7 MyImagine Care+ Technical Support:

Customer Community Portal

Expert assistance, resources, and information available to support your organisation 24x7

Log in or sign up

portatif of Steve Reynolds


Steve Reynolds

Steve Reynolds is President of Imagine Communications, a global leader in multiscreen video and ad management solutions that broadcasters, networks, video service providers and enterprises around the world rely on to support their mission-critical operations.

Steve brings 25 years of technology leadership in the video industry to Imagine Communications. He has served as the CTO at Imagine Communications and Harris Broadcast, Senior Vice President of Premises Technology at Comcast, Senior Vice President of Technology at OpenTV, and CTO at Intellocity USA.

Steve earned a MS in Computer Engineering from Widener University and BS in Computer Science from West Chester University. As the Chairman of the AIMS Alliance and a member of SMPTE and SCTE, he has participated in numerous standards-making bodies in the cable and digital video industries. Steve also holds over 40 patents relating to digital video, content security, interactive television and digital devices.