January 16, 2024

Empowers North American broadcasters to transform daily ad sales operations and enable a converged audience-first future

Imagine Communications, a leading provider of ad tech solutions for TV broadcast, has signed a definitive agreement to acquire the award-winning Marketron REV broadcast sales and order management platform. By integrating the powerful sales growth engine into its core ad tech portfolio, Imagine now offers a comprehensive monetization solution that enables North American broadcasters to transform daily sales operations, maximize revenue and prepare for a future of converged orders and expanded audience measurement. The product will be re-released as CrossFlight™ after some key enhancements for broadcast TV and is expected to be available in early 2024.

CrossFlight is a cloud-based broadcast sales platform that automates management of ad sales, proposals, pricing and audience forecasting. The platform integrates with Imagine’s widely deployed OSI™ traffic and billing solution, providing a modern, unified monetization solution that enables salespeople to deliver more revenue more effectively. As development continues, the rapidly evolving platform will enable broadcasters to make more money in a cross-platform world by selling an audience across linear and streaming from a single, converged system.

“We are excited to integrate Marketron’s innovative technology into our ad tech portfolio, which will enable us to deliver the exact right solution at the right time for the North American broadcast market,” said Rob Malcolm, general manager of Ad Tech at Imagine Communications. “Our OSI customers will realize immediate benefits from this extension to our core solutions, allowing them to reduce the workload on their sales teams and run their businesses much more efficiently ― while at the same time preparing to successfully navigate a converged linear/digital future.”

CrossFlight delivers an array of powerful sales tools designed to help broadcasters maximize revenue. Built-in pipeline management capabilities allow salespeople to easily manage prospects and customer accounts. Avail requests and proposals can be converted with one step, and orders are executed in TV traffic systems using a modern, web-based user interface (UI). Dynamic pricing capabilities enable inventory to be sold at the best possible price point. Sales performance is easily monitored via an interactive dashboard that provides visibility into pipeline, committed orders, top sellers, and how stations are performing against targets.

“With Marketron REV, our team built an unrivalled platform for sales efficiency, and we are confident that Imagine is the ideal partner to take the platform to the next level of success, while we focus on bringing innovation to the radio industry,” said Jimshade Chaudhari, CEO at Marketron.  “Imagine’s deep customer relationships in broadcast TV will enable them to move quickly on development to further meet the industry’s requirements for audience-based and converged linear and CTV sales solutions.”

Contact Sales Icon

Contact Sales

Get in touch with our sales team to see how we can work together


Area of Interest

Inquiry Details

We’re committed to your privacy. Imagine Communications uses the information you provide to us to contact you with relevant content and updates regarding our products and services. To help personalize your experience, please update your preferences. You may also unsubscribe from these communications at any time. For more information, check out our privacy-policy.

Contact Support Icon

Help & Support

Our highly trained personnel, are ready to assist you.
If your query is urgent, please telephone us



Technical Support Contact Numbers

Americas & Canada:
Europe & Africa:
Middle East:

24x7 MyImagine Care+ Technical Support:

Customer Community Portal

Expert assistance, resources, and information available to support your organisation 24x7

Log in or sign up

portatif of Steve Reynolds


Steve Reynolds

Steve Reynolds is President of Imagine Communications, a global leader in multiscreen video and ad management solutions that broadcasters, networks, video service providers and enterprises around the world rely on to support their mission-critical operations.

Steve brings 25 years of technology leadership in the video industry to Imagine Communications. He has served as the CTO at Imagine Communications and Harris Broadcast, Senior Vice President of Premises Technology at Comcast, Senior Vice President of Technology at OpenTV, and CTO at Intellocity USA.

Steve earned a MS in Computer Engineering from Widener University and BS in Computer Science from West Chester University. As the Chairman of the AIMS Alliance and a member of SMPTE and SCTE, he has participated in numerous standards-making bodies in the cable and digital video industries. Steve also holds over 40 patents relating to digital video, content security, interactive television and digital devices.