Blog
Trade by audience
Increase profits on your non-premium inventory, while reducing workloads.
Stop overselling and underselling
Spot trading is great for premium inventory, but for non-premium inventory, it often leads to lost revenue from underselling or time-consuming makegoods from overselling. By switching to an automated audience trading model, you’ll find the exact audience required for every order — no matter where they are — while significantly increasing efficiency.
North American Broadcasters
Increase efficiency and profits by automating your ad sales and traffic workflows.
Global Broadcasters
Increase revenues and lower costs in a cross-platform world.
MVPDs
Increase ad management efficiency for your linear TV, streaming CTV, and FAST channels.
How Imagine can help
Let your ad team sell the audience, while powerful automation and optimization tools do the heavy lifting of finding that audience across your non-premium inventory.
Increase linear TV ad revenue
Boost revenues up to 20 percent with automation and inventory optimization.
Streamline ad operations
Reduce the workload associated with trading linear TV by up to 80 percent.
Eliminate time-consuming makegoods
Meet your audience delivery commitments every time.
Utilize open APIs
Easily integrate with existing scheduling and traffic systems.
Maximize profits with automated, audience-based ad trading.
Discover a more efficient and flexible way to trade non-premium linear ad inventory.
Related products
Increase the profitability
of linear TV and CTV
Combine our GamePlan™ cloud-based inventory optimizer and Landmark™ Sales ad management to streamline your audience trading model.
Optimization
GamePlan™
Lower opex and increase revenue by automating and optimizing ad placement for linear TV.
Traffic
Landmark™ Sales
Global broadcasters can efficiently manage cross-platform ad campaigns to monetize linear, CTV, on-demand, and digital content.
Related services
Services
Maximize your return on investment and minimize risk with Imagine’s full range of services to support, manage, guide, and optimize your applications and infrastructure. Our unique processes, tools, and methods ensure your business success.
Consulting
Our global team of experts will help you determine the workflows, processes, and goals needed to deliver your future success.
Professional Services
We help you plan and design a system, get up and running, train your team, and work with you to ensure you get maximum ROI.
Managed Services
Relieve the stress on your support staff with fully packaged solution management for customer applications in Imagine environments.
Customer Care
Our highly trained support pros stand ready 24/7 to keep your systems running smoothly so you can stay focused on running your business.
Latest insights
Insights and resources
From Chaos to Clarity: How Total TV Aligns Sales, Ops, and Strategy
Learn how the Total TV model helps broadcasters streamline ad sales, automate operations, and shift to an audience-first strategy across linear and digital platforms.
Video
Maximizing Efficiency: Implementing Unified Ad Sales for Linear and Streaming TV
Discover strategies for automating ad sales, overcoming pushback, choosing tech partners, and boosting efficiency across platforms.
Press Release
Imagine Partners with Google Ad Manager
The partnership between Imagine Communications and Google Ad Manager bridges the gap between traditional linear TV sales and dynamic programmatic sales in the expanding digital…
Press Release
Integrated Ad Tech with Salesforce Media Cloud
Imagine Communications, a leading provider of ad tech solutions for TV broadcast, announced the integration of xG Linear™ with Salesforce Media Cloud, enabling customers to…
Ready to maximize profits on your non-premium inventory?
Contact our experts today to get started.
