A better way to trade advertising. Across all video platforms.

We recognize that the traditional way of selling advertising has its merits. But it also brings with it complexity and cost, which makes it difficult to compete and grow your business in an increasingly digital world.

The good news is that there is a better way to sell advertising. Just ask our many customers around the world who have successfully adopted and rolled out adaptive audience fulfilment (AAF) ― the idea of selling an audience rather than specific spot times, while adjusting where spots are placed in real time to ensure the promised audience targets are met. 

Broadcasters outside of the U.S. have been using various forms of audience-based selling for over 20 years. It’s widely viewed as a better way to trade than the traditional spot-based model because it results in higher yields based on continuous optimization of inventory. And it delivers all this with less cost and complexity.

Adaptive audience fulfilment can be applied to a purely broadcast environment or to a hybrid environment where online services coexist alongside broadcast television as a TV everywhere offering to the consumer.

Simply put, adaptive audience fulfilment is a better way to trade advertising ― by audience versus spot, across all video platforms.