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GamePlan
Increase the profitability of linear TV
Lower operational costs and increase revenues by automating and optimizing ad placement for linear TV.
Set it and forget it
As your linear TV revenue continues to decline, you’ll need to streamline workflows to reduce costs, while meeting delivery requirements more efficiently. With GamePlan™, you can increase profitability by automating the complex process of spot placement for audience-based campaigns, while ensuring your ad inventory is utilized to its full potential.
Benefits
Reduce the burden and cost of manual spot placement for non-premium inventory. Use your inventory more strategically by automatically adjusting to viewership levels to meet delivery commitments.
Increase revenue through optimization
Free up inventory while still hitting audience commitments to increase revenue by up to 20 percent.
Reduce operational costs through automation
Streamline ad workflows to improve operational efficiency by up to 80 percent.
Enable hybrid flexibility
Manually place spots in premium inventory and automate optimized placement of everything else.
Eliminate time-consuming makegoods
Meet your audience delivery commitments every time without manually placing spots.
Create a pathway to cross-platform selling
Target a specific demographic and volume of impressions across linear and digital.
Utilize open APIs
Easily integrate with existing scheduling and traffic systems.
Maximize profits with automated, audience-based ad trading.
Discover a more efficient and flexible way to trade non-premium linear ad inventory.
Solving your toughest ad management problems
In today’s dynamic media landscape, where streaming TV continues to reshape the industry, staying competitive while delivering high-quality content to your audience has never been more crucial. The key to success lies in harnessing every monetization opportunity efficiently.
Hybrid operation
Manually place spots in premium inventory while automating optimized placement in non-premium inventory.
Inventory optimization
Automatically react to real-world data to optimize and re-optimize your inventory on a daily basis.
Holistic optimization
Make more informed decisions when all inventory supply and demand is taken into account, instead of on a per-campaign basis.
Features
Powerful tools
Inefficient Spot Removal: Cleans up spots that are no longer optimally placed
Right Sizer: Removes spots that are contributing to an order’s potential overdelivery
AutoPilot: Generates alternative scenarios at the click of a button
Best Results Selector: Automatically scores each scenario according to predefined criteria
Superior capabilities
Parallel optimizations allow operators to experiment with “what-if” scenarios
Advanced optimization algorithm automates the complex process of spot placement on a daily basis
Meet audience commitments using the least amount of inventory with efficiency-based algorithms
Place 30,000 spots per minute
Unmatched integration
Wrapped in APIs fully documented in SwaggerHub
Our technology partners
Imagine Communications partners with some of the industry’s most innovative companies to develop open-standard solutions that enable you to simplify your business operations, resolve workflow challenges and capitalize on emerging market opportunities.
Customer success stories
Check out how innovative media companies around the world are using Imagine tech to reshape the way they make and monetize TV.
Related products
Powerful alone, exceptional together
Increase efficiency and reduce workload by integrating business systems.
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Landmark™ Sales
Global broadcasters can efficiently manage cross-platform ad campaigns to monetize linear, CTV, on-demand, and digital content.
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xG Linear™
U.S. MVPDs can increase ad management efficiency for linear TV operations, as well as support streaming, addressable, and on-demand inventory.
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OSI™ Traffic & Billing
North American broadcasters can increase automation and streamline ad workflows, from sales to billing management.
Related services
Services
Maximize your return on investment and minimize risk with Imagine’s full range of services to support, manage, guide, and optimize your applications and infrastructure. Our unique processes, tools, and methods ensure your business success.
Consulting
Our global team of experts will help you determine the workflows, processes, and goals needed to deliver your future success.
Professional Services
We help you plan and design a system, get up and running, train your team, and work with you to ensure you get maximum ROI.
Managed Services
Relieve the stress on your support staff with fully packaged solution management for customer applications in Imagine environments.
Customer Care
Our highly trained support pros stand ready 24/7 to keep your systems running smoothly so you can stay focused on running your business.
Latest insights
Insights and resources
From Chaos to Clarity: How Total TV Aligns Sales, Ops, and Strategy
Learn how the Total TV model helps broadcasters streamline ad sales, automate operations, and shift to an audience-first strategy across linear and digital platforms.
Blog
Automating TV Advertising: Cutting Costs and Streamlining Sales
Broadcasters are cutting costs and boosting efficiency with automated, audience-based ad trading. Learn how this shift optimizes inventory, reduces manual work, and maximizes revenue in…
Blog
Revolutionizing TV ad sales: How audience-based trading unlocks untapped revenue
TV ad sales are evolving. See how targeting audiences instead of time slots, broadcasters can automate trading and unlock revenue from non-premium inventory while keeping…
Ready to increase the profitability of your linear TV service?
Contact our experts today to get started.
