GamePlan™

Award-winning optimizer and spot placement engine for linear TV

Increase linear TV ad revenue

Achieve up to 20% additional revenue from optimized inventory with GamePlan.
  • Modern cloud-based solution easily integrates with existing scheduling and traffic systems with open APIs
  • Flexible hybrid operation to manually place spots in premium inventory and automate optimized placement of everything else
  • Optimization-as-a-Service options include Imagine's experts and services to achieve top results with minimal resources
  • Fast optimization of 30,000 spots a minute with tuneable KPIs to get the best results for you and your customers
  • Reduce up to 80% of the workload involved in trading linear TV

Optimization-as-a-Service (OaaS)

Your team is busy. Let Imagine’s optimization experts help you get the best results with minimal resources. There are two OaaS options, Coach and Turnkey.

Coach OaaS leverages years of optimization and tool knowledge through a dedicated coach. The coach helps you reach your business goals plus provides ongoing post-run guidance, enabling you to retain control of optimization runs with fewer resources.

Turnkey OaaS includes full-service optimization performed by Imagine experts for you, including both data scientist and manage service teams that focus on providing top results while freeing up your resources. Based on sharing efficiency gains, it offers a low-risk approach with a fast return on investment (ROI).

Maximize Revenue

Maximize Revenue

Sell placements by spot or audience. Reach optimal yield in a seamless hybrid model.

Best Result Tools

Best Result Tools

Test multiple scenarios with AutoPilot then use Best Result Selector to identify the top result

Coach Option*

Coach Option*

Imagine experts provide coaching to help maximize your optimization and ongoing post-run guidance

Turnkey Option*

Turnkey Option*

Imagine experts perform optimization for you and provide comprehensive reporting

Optimize Inventory Utilization

Optimize Inventory Utilization

Deliver your audience commitments with quality campaigns and minimized audience wastage.
Minimize Cost

Minimize Cost

Easily scale your operations and eliminate the “Makegood Tax” with full automation of campaign delivery.
Expertise Included*

Expertise Included*

Turnkey and Coach service options use our resources so you can focus elsewhere

Low Risk, Fast ROI*

Low Risk, Fast ROI*

Optimization pricing is based on a share of efficiency gain for a low risk, fast ROI solution

*Available with Optimization-as-a-Service

Make Life Easier and See Better Results with GamePlan

Join Imagine’s Graham Heap and Emma Quinn as they demonstrate and showcase our field-proven spot placement engine for linear TV, GamePlan.

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  • Learn about how GamePlan can reduce wastage by using its Right Sizer feature and Inefficient Spot Removal (ISR).
  • Find out ways to make business decisions easier based on KPIs, Analysis Groups & Targets, and Best Result Scores.
  • Discover how GamePlan’s AutoPilot can help you reach peak efficiency & find up to 10% additional revenue.

See how GamePlan™ helped Nine Network harness the power of audience-based trading.

"GamePlan has allowed us to achieve a good efficiency against our inventory and a better sales result."

Warwick Sharpe, Director, Sales Operations, Nine

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Resources

Next-Generation, Cloud-Based Advertising Sales Inventory & Revenue Management
Two people speaking at a conference
The 5 Steps To Transforming TV Ad Sales From Spot To Audience First Across All Platforms And Screens
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Blog: The Five-Step Transformation to Cross-Platform Monetization​

Ready to get started?

1. Request A Demo

1. Request A Demo

You tell us your pain points. We show you how our world-class Optimizer and Spot Placement Engine works.

2. Get an Evaluation

2. Get an Evaluation

Our experts will provide a proof of concept with your data to show you how much more money you can make and save. 

3. Receive A Custom Plan

3. Receive A Custom Plan

After your evaluation, we will implement the system with careful planning and you go home early for once. 

Connect with our experts today!​

Connect with our experts today!​

Get in touch with our team to see how we can work together


Inquiry Details

What traffic system are you currently using?*
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Are you trading advertising on spot, audience, or both?
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