Recorded live at the NAB Show on April 16, 2023 in Las Vegas, NV, USA

In a future-focused project co-championed by Juan Pablo Newman, Executive Vice President of Revenue and Growth, and Rodrigo Becerra, Executive Vice President of Information Technology — recently named one of the 50 most influential tech executives in Latin America — TelevisaUnivision has partnered with Imagine Communications to transform its ad sales operations.

During this panel discussion, TelevisaUnivision’s Gregorio Meza, Chief Data Officer and Ad Tech SVP, and Rodolfo Pous, Content Distribution MX Executive Director, take the stage with Imagine President Steve Reynolds to share behind-the-scenes details of the evolutionary migration the media giant is making from traditional spot buys toward audience-based and cross-platform ad sales. Key takeaways include pro tips on using the latest ad tech to streamline business workflows and optimize yield across platforms; and benefits and lessons learned from migrating to the cloud.

Gregorio Meza

Gregorio Meza

Chief Data Officer & Ad Tech SVP
TelevisaUnivision

Rodolfo Pous

Rodolfo Pous

Content Distribution
Executive Director for Mexico
TelevisaUnivision

Steve Reynolds

Steve Reynolds

President
Imagine Communications

Gregorio Meza

Gregorio Meza

Chief Data Officer & Ad Tech SVP
TelevisaUnivision

Rodolfo Pous

Rodolfo Pous

Content Distribution and Executive Director for Mexico
TelevisaUnivision

Steve Reynolds

Steve Reynolds

President
Imagine Communications

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portatif of Steve Reynolds

President

Steve Reynolds

Steve Reynolds is President of Imagine Communications, a global leader in multiscreen video and ad management solutions that broadcasters, networks, video service providers and enterprises around the world rely on to support their mission-critical operations.

Steve brings 25 years of technology leadership in the video industry to Imagine Communications. He has served as the CTO at Imagine Communications and Harris Broadcast, Senior Vice President of Premises Technology at Comcast, Senior Vice President of Technology at OpenTV, and CTO at Intellocity USA.

Steve earned a MS in Computer Engineering from Widener University and BS in Computer Science from West Chester University. As the Chairman of the AIMS Alliance and a member of SMPTE and SCTE, he has participated in numerous standards-making bodies in the cable and digital video industries. Steve also holds over 40 patents relating to digital video, content security, interactive television and digital devices.