There’s a better way to Monetize TV

Bring linear’s premium value to digital and digital’s efficiency to linear for a unified ad platform that delivers scalable, sustainable growth.

Customer success stories

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Thrive in an audience-first future

Staying competitive in today’s rapidly evolving media landscape means finding smarter ways to reaggregate and monetize audiences across fragmented platforms. Imagine provides the tools to streamline your operations, drive innovation, and maximize revenue, empowering you to capture viewership and ad spend in an increasingly complex market.

Sound daunting? Not with Imagine in your corner.

Monetize TV your way

Whatever your monetization strategy, Imagine’s software-based ad tech solutions will help you achieve your ultimate goals – boosting revenues and reducing costs.

Increase automation

Lower costs and boost profits by automating ad sales and traffic processes. With powerful automated tools, you can work efficiently and utilize your resources effectively.

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Optimize linear

Reduce operational costs and increase revenues by automating and optimizing ad placement for linear television.

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Shift to cloud workflows

Leverage cloud technology to lower TCO and increase scalability. Sell and respond to new opportunities more effectively, while maintaining smooth operations.

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Converge linear & CTV workflows

Drive revenue and cut costs by selling ad campaigns cross-platform. With powerful tools, you can streamline your advertising workflows across linear and CTV.

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Improve CTV & FAST monetization

Realize higher CPMs for premium inventory to increase profitability. Fill premium spots with relevant, high-paying ads by selling through a TV-quality video ad server.

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Your Monetize TV lineup

Built on open APIs, our ad sales, traffic, optimization, video ad server, and rights and scheduling solutions integrate seamlessly with your existing standards-compliant systems to automate your workflows.

Video Ad Server

SureFire™

Achieve higher CPMs for CTV and FAST by direct-selling premium inventory with linear-like control of ad placement.

Optimization

GamePlan™

Lower opex and increase revenue by automating and optimizing ad placement for linear TV.

Traffic

xG Linear™

U.S. MVPDs can increase ad management efficiency for linear TV operations, as well as support streaming, addressable, and on-demand inventory.

Ad Sales / OMS

CrossFlight®

Consolidate complex ad sales processes into a single comprehensive, cloud-based platform.

Traffic

Landmark™ Sales

Global broadcasters can efficiently manage cross-platform ad campaigns to monetize linear, CTV, on-demand, and digital content.

Rights & Scheduling

Landmark™ Rights & Scheduling

Enable rights management and scheduling for premium-quality live, streaming and on-demand channels and content.

Traffic

OSI™ Traffic & Billing

North American broadcasters can increase automation and streamline ad workflows, from sales to billing management.

Traffic

Broadcast Master™

Mid-size broadcasters can streamline sales, scheduling, media, and finance to increase productivity, efficiency, and revenues.

Markets we serve

Imagine has decades of experience and unmatched expertise managing linear and streaming advertising at scale across a wide range of markets.

Today’s dynamic media landscape demands modern, fully integrated solutions that leverage your existing investments to streamline all your ad workflows. Increase revenues and lower costs in a cross-platform world.

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Take advantage of powerful automation to streamline your ad processes — from sales to billing — so that you can work more efficiently and focus on growing your business.

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Streamline your complex workflows — including copy management, placer functions, and schedule optimization — to increase ad management efficiency for all your linear TV, streaming CTV, and FAST channels.

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Take your profitability to new heights by enabling your ad sales team to sell premium CTV and FAST inventory at higher CPMs with schedule-aware ad placement and control.

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“Consolidating ad sales and fulfillment across multiple platforms will unlock new revenue opportunities… Discovery needed a seamless, centralized solution, and Imagine delivered with a proven product suite that met our needs and fit our broader business and technology strategy.”

Ross Goodall SVP Business Systems & Operations for Discovery Inc.