How do you maximize revenue in a multiplatform world?

As the way people watch TV continues to change, media companies are challenged with exploring new ways to make money. 

Winning the battle for audience and ad spend requires rethinking the way you monetize TV. At Imagine, we help media companies evolve monetization to meet today’s challenges, delivering broadcast-quality solutions to maximize revenue while lowering costs. 

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Markets We Serve


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Service Provider & MVPD

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Sales House

OTT/VOD Provider

Broadcast-Quality Solutions for All Platforms

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Advertising Management

At the heart of Imagine Ad Tech platforms is powerful campaign and inventory management combined with intelligent, broadcast-quality ad decisioning.

Easily add rights, scheduling, sales, billing, optimization, and a full suite of third-party integrations to streamline your advertising workflow. 

Optimize Linear Revenue

Protect linear revenue by optimizing inventory utilization to deliver audience commitments through optimal placements.

By repeatedly optimizing and experimenting, media companies have experienced up to 10% improvement in inventory availability.

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Unified Linear and Digital Monetization

In a fast-moving and fragmented media world, maximizing ad spend is easier said than done. Monetize across multiple platforms to reaggregate audience and consolidate available inventory.

Combining the best of linear and digital can help you reach today’s anytime/anywhere viewer — and put declining revenue in the rearview mirror. 

Cross-Platform Rights & Scheduling

Content rights and scheduling shouldn’t be complex, even if your audience is fragmented across multiple delivery platforms.

Discover the benefits of schedule optimization, extended reach, and maximum profits.

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Flexible Monetization Platform

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Linear Ad Decisioning

Audience-first and spot-based predictive linear ad decisioning automation

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VOD/OTT Ad Decisioning

Broadcast-quality VOD, OTT, and addressable linear ad decisioning 

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Sales order management with buy-side ingest or third-party integrations 

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Rights & Scheduling

Extensive rights, scheduling, and planning tools to optimize your programming assets 

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Ad Inventory Management

Automated management of campaigns, available inventory, and copy

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Superior optimization of linear inventory and upcoming cross-platform optimization 

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Audience Measurement

Real-time analytics of campaigns, breaks, programs, ratings, revenue and more

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Campaign fulfillment data, revenue reporting and invoicing for billing 

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Imagine Ad Tech Solutions

  • deliver over $25B in advertising spend and 5T impressions annually
  • power ad management for the four largest cable operators in North America
  • are the solution of choice for the UK’s largest terrestrial TV network
  • delivered live, targeted ad insertion during the World Cup
  • helped a large broadcaster optimize ad sales across 5 major networks
  • enabled the UK’s largest pay-TV provider to double channel count and triple revenue within a single platform
“Consolidating ad sales and fulfillment across multiple platforms will unlock new revenue opportunities... Discovery needed a seamless, centralized solution, and Imagine delivered with a proven product suite that met our needs and fit our broader business and technology strategy.”
Ross Goodall, SVP Business Systems & Operations for Discovery Inc. 

Heading Toward a Platform - Agnostic Ad Trading Future

Nine Network is one of the largest free-to-air broadcasters in Australia, operating four OTA channels across five markets, as well as a streaming video platform, 9Now, which allows viewers to watch programs from Channel 9, 9Go!, 9Gem and 9Life on demand, whenever and wherever they want.
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portatif of Steve Reynolds


Steve Reynolds

Steve Reynolds is President of Imagine Communications, a global leader in multiscreen video and ad management solutions that broadcasters, networks, video service providers and enterprises around the world rely on to support their mission-critical operations.

Steve brings 25 years of technology leadership in the video industry to Imagine Communications. He has served as the CTO at Imagine Communications and Harris Broadcast, Senior Vice President of Premises Technology at Comcast, Senior Vice President of Technology at OpenTV, and CTO at Intellocity USA.

Steve earned a MS in Computer Engineering from Widener University and BS in Computer Science from West Chester University. As the Chairman of the AIMS Alliance and a member of SMPTE and SCTE, he has participated in numerous standards-making bodies in the cable and digital video industries. Steve also holds over 40 patents relating to digital video, content security, interactive television and digital devices.