By 2030, TV advertising revenue and audiences will be significantly fragmented across platforms, screens and ecosystems. While research shows that nearly 40% of video advertising spend will still be spent on linear TV, that means 60% will be spent over everything else. Broadcasters need to transform to becoming Audience First Advertising companies where they can sell their audience, using one campaign, one currency, one platform regardless of platform and screen that the view is consuming content.

Leading media companies such as Sky are moving toward a converged selling approach that combines the quality and brand safety of linear with the speed and precision targeting of digital on a single platform. In this panel session, Imagine Communications’ Chief Product Officer Rob Malcolm sits down with Jeff Eales, to discuss lessons learned, and the challenges overcome that allows broadcasters to transform to a thriving future.

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portatif of Steve Reynolds


Steve Reynolds

Steve Reynolds is President of Imagine Communications, a global leader in multiscreen video and ad management solutions that broadcasters, networks, video service providers and enterprises around the world rely on to support their mission-critical operations.

Steve brings 25 years of technology leadership in the video industry to Imagine Communications. He has served as the CTO at Imagine Communications and Harris Broadcast, Senior Vice President of Premises Technology at Comcast, Senior Vice President of Technology at OpenTV, and CTO at Intellocity USA.

Steve earned a MS in Computer Engineering from Widener University and BS in Computer Science from West Chester University. As the Chairman of the AIMS Alliance and a member of SMPTE and SCTE, he has participated in numerous standards-making bodies in the cable and digital video industries. Steve also holds over 40 patents relating to digital video, content security, interactive television and digital devices.