xG Linear™

Scalable Traffic Solution for US MVPDs​

Enterprise-level Ad Management​

Streamline workflows, manage copy, optimize schedules, and real-time business visibility

  • Ad management for a converged media future: efficient ad management operations for linear and streaming TV channels​
  • Increase automation to streamline ad workflows, including copy management, placer functions and optimize schedules​
  • Boost operations efficiency with Mission Control: a daily work-to-be-done dashboard that empowers users and increases efficiency​
  • Our modern cloud-based or on-prem platform easily integrates with the leading 3rd party ad tech ecosystem through open APIs​
  • Scale seamlessly to 10k headends to match the volume and complexity of your growing ad sales operations​
  • The #1 MVPD ad management solution in North America, trusted by the majority of MVPDs​
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Empowering MVPDs in the Evolving Media Landscape

In today’s dynamic media landscape, where streaming TV continues to reshape the industry, staying competitive while delivering high-quality content to your audience has never been more crucial. The key to success lies in harnessing every monetization opportunity efficiently.

Flexible Ad Tech For Your Evolving TV Network

xG Linear™ by Imagine Communications is an enterprise-level advertising campaign management solution tailored to empower MVPDs navigating the ever-evolving television advertising landscape. It’s a modern, open platform designed not only to increase the efficiency of existing linear TV operations, but also to support ad management of streaming TV channels (CTV and FAST) including integrations with converged media ad sales and ad insertion solutions.

Seamless Integration for Enhanced Efficiency

With xG Linear™, you can streamline workflows, manage copy, and optimize schedules, all through an intuitive web-based interface. Our innovative Mission Control home page keeps critical data at users’ fingertips, offering real-time insights and ensuring peak performance across your entire workflow.

Features & Benefits

Advanced Traffic Platform​

Advanced Traffic Platform​

Empower operations with proven ad placement, copy management, schedule optimization, and real-time visibility​.

Linear & Streaming Channels​

Linear & Streaming Channels​

Efficiently manage ad campaigns across all TV channels, including linear, CTV, and FAST.​

Boost Operations Efficiency​

Boost Operations Efficiency​

Mission Control provides a daily work-to-be-done dashboard that empowers users and increases efficiency​.

Ad Server Support​

Ad Server Support​

Enable dynamic placement via SureFire ad server or Freewheel, for linear addressable, CTV and FAST channels​.



Enhance operational efficiency by automating ad management workflow processes.

Flexible Deployment Options​

Flexible Deployment Options​

Deployment options that meet your needs today and in the future: cloud, hosted or on-premise​.

Enterprise Scale​

Enterprise Scale​

Scale seamlessly to 10k headends to match your growing ad sales operations​.

Large Partner Ecosystem​

Large Partner Ecosystem​

Leverage enriched capabilities via open API integrations with a wide range of ad tech partners​.

Advanced Ad Tech Ecosystem

Streamline your ad tech deployments with best-of-breed open API integrations for Order Management Systems, Finance, Ratings, Ad Servers and more. Choose from existing integrations or tailor a solution to fit your needs, including Imagine’s own SureFire™ Video Ad Server.

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Join our list of MVPD clients!

Get in touch with our team to see how we can work together – book a no-pressure, virtual demo today!

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Contact Sales

Get in touch with our sales team to see how we can work together


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portatif of Steve Reynolds


Steve Reynolds

Steve Reynolds is President of Imagine Communications, a global leader in multiscreen video and ad management solutions that broadcasters, networks, video service providers and enterprises around the world rely on to support their mission-critical operations.

Steve brings 25 years of technology leadership in the video industry to Imagine Communications. He has served as the CTO at Imagine Communications and Harris Broadcast, Senior Vice President of Premises Technology at Comcast, Senior Vice President of Technology at OpenTV, and CTO at Intellocity USA.

Steve earned a MS in Computer Engineering from Widener University and BS in Computer Science from West Chester University. As the Chairman of the AIMS Alliance and a member of SMPTE and SCTE, he has participated in numerous standards-making bodies in the cable and digital video industries. Steve also holds over 40 patents relating to digital video, content security, interactive television and digital devices.