A TVOT SF 2023 Live Event
Recorded May 24th, 2023

Linear ad revenue dominates the CTV arena, comprising over 80% of publisher revenue in the US. To foster innovation and increase revenue, the industry must embrace new, more efficient selling models. Dynamic trading has proven successful in international markets, offering an opportunity to optimize linear (live and streaming) ad revenues by strategically placing ads to target audiences at substantially lower operational costs. Join our panel of experts to explore the potential of dynamic trading in the US ad market, what’s required to make it happen, and how soon the change may come.

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President

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Steve Reynolds

Steve Reynolds is President of Imagine Communications, a global leader in multiscreen video and ad management solutions that broadcasters, networks, video service providers and enterprises around the world rely on to support their mission-critical operations.

Steve brings 25 years of technology leadership in the video industry to Imagine Communications. He has served as the CTO at Imagine Communications and Harris Broadcast, Senior Vice President of Premises Technology at Comcast, Senior Vice President of Technology at OpenTV, and CTO at Intellocity USA.

Steve earned a MS in Computer Engineering from Widener University and BS in Computer Science from West Chester University. As the Chairman of the AIMS Alliance and a member of SMPTE and SCTE, he has participated in numerous standards-making bodies in the cable and digital video industries. Steve also holds over 40 patents relating to digital video, content security, interactive television and digital devices.