TV everywhere is fragmenting audiences.

Take control with unified monetization.

Audience fragmentation results in campaign silos that impact revenue. Linear revenue has seen better days. Digital monetization is the wild west. Quick digital deployments have often led to separate monetization systems and teams. Increasing costs for lower revenue is not a formula for success.

Media companies are exploring ways to increase revenue and improve margins. Combining the best of linear and digital can help you reach today’s anytime/anywhere viewer.

Reaggregating the audience and selling campaigns cross-platform can increase revenues by monetizing the combined inventory while lowering overall costs and bringing broadcast quality to digital.

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Key Benefits

Aggregated
Audience

Sell and fulfill across linear, addressable linear, VOD, and OTT inventory to reach the largest audience with one campaign 

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Single Solution for
Linear & Digital

Increase efficiency and lower operational costs with a single ad tech solution for linear and digital 

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Rules Enforcement
Cross Platform

Ensure broadcast rules, frequency and quality are enforced to deliver a consistent cross-platform experience 

Visibility & Reporting Cross Platform

Improve inventory fulfillment via accurate forecasting of availability and reporting across platforms

Unified Monetization Platform

Imagine’s Ad Tech product portfolio forms a complete unified monetization platform, combining linear and digital monetization in a single platform.

At the heart of the Imagine Ad Tech platform is powerful campaign and inventory management combined with intelligent broadcast quality ad decisioning. Easily add rights, scheduling, sales, billing, optimization, measurement, and a full suite of third-party integrations to streamline your advertising workflow.

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"At Sky Media, we are always looking at how we can simplify the TV advertising market. One Campaign has only recently launched, but it is already proving to be a huge success in the market. It is transforming the way TV advertising is planned, measured, traded and managed by focusing on audiences, not platforms. We have enabled advertisers to reach and connect with the right audience whenever and wherever they watch ― in the knowledge it has the brand safety and high impact that only TV can provide.

It will change the future of TV for the better, and in combination with other new tools such as GamePlan, it takes our capabilities to serve customers and manage our business to the next level."
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John Litster
Managing Director of Sky Media

Resources

Understanding Converged Selling: Emerging Strategies, Best Practices, New Solutions

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The 5 Steps to Transforming TV Ad Sales from Spot to Audience First Across All Platforms and Screens

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