Use of personal data regulated under EU data protection laws must be justified under one of a number of legal bases and we are required to set out the legal basis in respect of each use in this policy. An explanation of the scope of the legal basis available can be found below. We note the legal basis we use to justify each use of your information next to the use in the “European grounds for processing personal data” section of this notice.

The principle legal grounds that justify our use of your personal information are as follows:

1. Consent: where you have consented to our use of your information (you will have been presented with a consent form in relation to any such use and may withdraw your consent by contacting us at privacy@imaginecommunications.com).
2. Contract performance: where we are required to collect and handle your personal information in order to provide you with the services that we have contractually agreed to provide to you.
3. Legal obligation: where we need to use your personal information to comply with our legal obligations.
4. Legitimate interests: where we use your information to achieve a legitimate interest and our reasons for using it outweigh any prejudice to your data protection rights.

The legal grounds for our use of the special categories of personal information are:

5. Consent: where you have explicitly consented to our use of your personal information. You may withdraw your consent to the use of your personal information.
6. Legal claims: where your personal information is necessary for us to establish, exercise of defend any legal claims.
7. Substantial public interest: where we need to process your personal information for reasons of substantial public interest set out in EU law or the laws of the member state in which you are based.