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GamePlan

Increase the profitability of linear TV

Lower operational costs and increase revenues by automating and optimizing ad placement for linear TV.

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Imagine GamePlan
Imagine GamePlan

Set it and forget it

As your linear TV revenue continues to decline, you’ll need to streamline workflows to reduce costs, while meeting delivery requirements more efficiently. With GamePlan™, you can increase profitability by automating the complex process of spot placement for audience-based campaigns, while ensuring your ad inventory is utilized to its full potential.

Benefits

Reduce the burden and cost of manual spot placement for non-premium inventory. Use your inventory more strategically by automatically adjusting to viewership levels to meet delivery commitments.

lower costs

Increase revenue through optimization

Free up inventory while still hitting audience commitments to increase revenue by up to 20 percent.

service agreements

Reduce operational costs through automation

Streamline ad workflows to improve operational efficiency by up to 80 percent.

cloud

Enable hybrid flexibility

Manually place spots in premium inventory and automate optimized placement of everything else.

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Eliminate time-consuming makegoods

Meet your audience delivery commitments every time without manually placing spots.

cross platfrom

Create a pathway to cross-platform selling

Target a specific demographic and volume of impressions across linear and digital.

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Utilize open APIs

Easily integrate with existing scheduling and traffic systems.

Solving your toughest ad management problems

In today’s dynamic media landscape, where streaming TV continues to reshape the industry, staying competitive while delivering high-quality content to your audience has never been more crucial. The key to success lies in harnessing every monetization opportunity efficiently.

cloud

Hybrid operation

Manually place spots in premium inventory while automating optimized placement in non-premium inventory.

increase revenue

Inventory optimization

Automatically react to real-world data to optimize and re-optimize your inventory on a daily basis.

focus core business

Holistic optimization

Make more informed decisions when all inventory supply and demand is taken into account, instead of on a per-campaign basis.

Features

Powerful tools

Inefficient Spot Removal: Cleans up spots that are no longer optimally placed

Right Sizer: Removes spots that are contributing to an order’s potential overdelivery

AutoPilot: Generates alternative scenarios at the click of a button

Best Results Selector: Automatically scores each scenario according to predefined criteria

Superior capabilities

Parallel optimizations allow operators to experiment with “what-if” scenarios

Advanced optimization algorithm automates the complex process of spot placement on a daily basis

Meet audience commitments using the least amount of inventory with efficiency-based algorithms

Place 30,000 spots per minute

Unmatched integration

Wrapped in APIs fully documented in SwaggerHub

Our technology partners

Imagine Communications partners with some of the industry’s most innovative companies to develop open-standard solutions that enable you to simplify your business operations, resolve workflow challenges and capitalize on emerging market opportunities.

Channel 9 Australia
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7 Network building in Australia

Customer success stories

Check out how innovative media companies around the world are using Imagine tech to reshape the way they make and monetize TV.

Channel 9 Australia

Nine Network implemented Imagine’s GamePlan to automate ad sales, optimizing campaigns across five channels and five markets.

“Imagine’s GamePlan offers the most advanced inventory optimization capabilities.”

Stephen Kyefulumya, Group Director, Commercial Products, Data & Business Solutions
9Technology

Businessman Shows Data to Group of other business people

Sky Media optimized ad placement across 130 channels using Imagine’s GamePlan, improving efficiency and increasing revenues.

“Our job is to continually work to get the most value out of our airtime ― and GamePlan is making it easy for us to do that.”

Martin Leach, Director of Operations
Sky Media

7 Network building in Australia

Australia’s Seven Network partnered with Imagine to deploy an automated, optimized pitch-to-pay Total TV trading solution.

“Working with innovative, likeminded global tech partners like Imagine Communications is essential to delivering on our vision to create the future of total video audience trading in Australia.”

Kurt Burnette, Chief Revenue Officer
Seven West Media

Related products

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xG Linear™

U.S. MVPDs can increase ad management efficiency for linear TV operations, as well as support streaming, addressable, and on-demand inventory.

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OSI™ Traffic & Billing

North American broadcasters can increase automation and streamline ad workflows, from sales to billing management.

Related services

Services

Maximize your return on investment and minimize risk with Imagine’s full range of services to support, manage, guide, and optimize your applications and infrastructure. Our unique processes, tools, and methods ensure your business success.

Consulting

Our global team of experts will help you determine the workflows, processes, and goals needed to deliver your future success.
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Professional Services

We help you plan and design a system, get up and running, train your team, and work with you to ensure you get maximum ROI.
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Managed Services

Relieve the stress on your support staff with fully packaged solution management for customer applications in Imagine environments.

Customer Care

Our highly trained support pros stand ready 24/7 to keep your systems running smoothly so you can stay focused on running your business.
tech support team

Insights and resources

Press Release

Integrated Ad Tech with Salesforce Media Cloud

Imagine Communications, a leading provider of ad tech solutions for TV broadcast, announced the integration of xG Linear™ with Salesforce Media Cloud, enabling customers to…
press release

Video

Can Broadcasters Save TV Ad Sales by Merging Linear and Streaming?

If you’re looking to optimize your ad sales, this recap of “From Inefficiency to Profitability: How Merging Linear and Streaming Can Save TV Ad Sales”…
Woman Browsing Multimedia all-in-one Entertainment, Messaging, TV, Videos

Customer Success Stories

Sky Media

Sky Media optimized ad placement across 130 channels using Imagine’s GamePlan, improving efficiency and increasing revenues.
Businessman Shows Data to Group of other business people

Ready to increase the profitability of your linear TV service?

Contact our experts today to get started.

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