Converge linear & CTV workflows
Drive revenue and cut costs by selling ad campaigns across platforms.
Eliminate campaign silos
As your viewers shift from linear to CTV, you’re probably finding that using separate ad tech stacks for each platform is driving down profitability. Not only are CPMs lower for CTV, but costs for two operating teams are higher. Get your revenues back on track by consolidating workflows and inventory to reach both linear and CTV audiences with the same campaign.
North American Broadcasters
Global Broadcasters
MVPDs
Shift to premium vs. non-premium fulfillment
Merging streaming and linear inventory allows a shift to a premium vs. non-premium fulfillment model. Sell premium inventory directly to boost revenue with the highest CPMs, while automating non-premium fulfillment to reduce costs, maximizing profitability across the board.
How Imagine can help
With powerful campaign and inventory management, intelligent ad decisioning, and automated ad placement tools, you can streamline your advertising workflows across linear and CTV.
Increase revenue
Realize higher CPMs on your premium CTV inventory.
Lower operational costs
Reduce the workload of trading linear TV with automated ad placement.
Unite your audiences
Bring your inventory together to transition from selling “linear and digital” to “premium and non-premium.”
Deliver broadcast quality
Bring linear brand rules, competitive separation, frequency capping, and other quality controls to streaming.
Smashing the Silo Barrier: How Total TV is Revolutionizing Ad Sales
Learn how converging linear and CTV workflows can streamline operations and unlock new revenue opportunities.
Related products
Products
Add SureFire broadcast-quality video ad server and GamePlan optimizer to our award-winning Traffic systems to create a unified linear and CTV monetization solution.
Video Ad Server
SureFire™
Optimization
GamePlan™
Traffic
Landmark™ Sales
Traffic
OSI™ Traffic & Billing
Related services
Services
Maximize your return on investment and minimize risk with Imagine’s full range of services to support, manage, guide, and optimize your applications and infrastructure. Our unique processes, tools, and methods ensure your business success.
Consulting
Professional Services
Managed Services
Customer Care
Latest insights
Insights and resources
Video
Maximizing Efficiency: Implementing Unified Ad Sales for Linear and Streaming TV
Press Release
Imagine Partners with Google Ad Manager
Press Release
Integrated Ad Tech with Salesforce Media Cloud
Ready to unite your linear and CTV workflows?
Contact our experts today to get started.
