IBC2026
September 11-14, Amsterdam, Netherlands
Better Tools. Smarter Workflows. Real Results.
At IBC2026, we’re not just talking about AI, DMF, and Total TV. We’re demonstrating them — and showing you how to get there.
IBC is full of big promises. The Imagine stand is full of working demos and proven solutions.
Are you navigating the path to ST 2110? Considering a ground-and-cloud approach to playout? Trying to make sense of Dynamic Media Facilities? Ready to make Total TV a commercial reality? Looking for cost-savings and revenue opportunities from AI-enabled workflows that build on trusted systems?
You’re in the right place: Stand #1.B73
Can’t-miss events
Saturday 12th September
SDI to IP:
Navigating the Next Era of Broadcast
14:00 @ Cisco Booth – Hall 5 – 5.D80
The transition from SDI to IP is reshaping broadcast infrastructure. This session explores the key drivers behind the shift, the opportunities IP enables, and the practical considerations for successful adoption. Learn how broadcasters can build flexible, scalable, and future-ready operations.
John Mailhot – SVP Product Management, Imagine Communications
Adeel Ahmed – Senior Product Director, Imagine Communications
Sunday 13th September
#GALSNGEAR session
13:30 @ Ignite Stage – Hall 14
Rapidly changing technology–such as the explosion of Gen AI, hybrid workflows, and immersive entertainment–has disrupted traditional talent pipelines, creating new demands for skills and reskilling. How are companies and individuals keeping up? And how are we as an industry ensuring underrepresented groups don’t fall further behind? This #GALSNGEAR-hosted session is solutions-focused. We will surface technical training best practices, career pathways, new mentoring road maps, and how technology itself can help women build global careers from anywhere in the world.
Dr. Glodina Lostanlen – , Chief Revenue Officer, Imagine Communications
Elena Dimopoulou – New Media Artist
Yassue Inoki – President, ABOTTS (Associação Brasileira de OTT e Streaming)
Amy DeLouise – Founder, #GALSNGEAR
Sunday 13th September
Enabling the AI Revolution – Model Context Protocol (MCP) and why it matters
14:00 @ Stand Zuid Dock
Model Context Protocol (MCP) is an open standard method for exposing data and capabilities of existing equipment and tools, so that AI-based models and systems can efficiently interact with them. By using an open standard approach, equipment vendors can confidently build interfaces that will work across the new generations of AI models and capabilities that come out frequently. This talk focuses on what MCP is and what kinds of capabilities it enables.
John Mailhot – SVP Product Management, Imagine Communications
Explore our industry-leading products and solutions
Live Production & Sports
Production Infrastructure
Selenio™ Network Processor
Production Infrastructure
Magellan™ Control System
Production Infrastructure
Prismon
Playout, Ingest & News
Playout and Channel Origination
Aviator Automation™
Playout and Channel Origination
Aviator Orchestrator™
Playout and Channel Origination
Versio™ Integrated Playout
Playout and Channel Origination
Imagine XVR™ Playout Engines
Playout and Channel Origination
StreamMaster®
Ad Tech
Rights & Scheduling
Landmark™ Rights & Scheduling
Traffic
Landmark™ Sales
Optimization
GamePlan™
Video Ad Server
SureFire™
Traffic
OSI™ Traffic & Billing
Schedule time with our team
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