IBC2026 Highlights

Thank you to everyone who made Imagine part of their busy IBC schedule.

IBC2026 email header - Amsterdam Buildings

Catch up on the conversations, technology & practical ideas from the Imagine stand.

Our CEO’s view from IBC2026

Imagine CEO Steve Reynolds joins KITPLUS on the IBC show floor to reflect on the key conversations shaping the industry and the challenges media companies are working to solve.

Hear Steve’s perspective on where broadcast is heading, how Imagine is responding and why practical progress must continue to build on the reliability, security and control media operations depend on.

Take a tour of the Imagine stand

What was worth seeing on the Imagine stand? Let James Rivers show you.

James takes a tour of Stand 1.B73, catching up with Imagine experts John Mailhot, Gareth Wills and Graham Heap along the way. Explore the latest developments across ST 2110 production workflows, flexible playout and Total TV — as well as practical applications of AI that can help simplify operations, reduce costs and uncover new revenue opportunities.

IBC2026 AND MAKING AI PRACTICAL

Three things i’m taking away from the show

By Steve Reynolds, CEO Imagine Communications

Whether you joined us in Amsterdam or followed from afar, one topic dominated the conversation: AI.

The discussion has moved beyond what AI might eventually do to where it can deliver practical value now — and what media companies need in place to use it securely and effectively.

In his latest blog, Steve Reynolds shares three observations from the show.

Read the Blog

woman working on two computer monitors, one showing AI the other showing the Imagine Landmark R&S software

Catch up on headlines from the show

ELTA TV Modernizes Playout with Imagine for Coverage of Record-Breaking Global Football Tournament

ELTA, a leading Taiwanese sports and entertainment broadcaster, has modernized its playout facility with an integrated solution centered on ADC™ automation and Nexio+™ AMP video servers.

ELTA TV Modernizes Playout with Imagine for Coverage of Record-Breaking Global Football Tournament

Control Portfolio Advances at IBC2026 with Debut of Magellan PanelFlex™

Imagine is showcasing the latest advances in its broad portfolio of industry-proven control tools that enable users to seamlessly manage, monitor, and orchestrate IP, cloud, and hybrid operations and build a practical path to AI-enabled workflows and future Dynamic Media Facilities (DMF).

Control Portfolio Advances at IBC2026 with Debut of Magellan PanelFlex™

AI and MCP Strategy at IBC2026

Imagine is showcasing AI capabilities across its ad tech and video infrastructure portfolios — demonstrating practical AI innovation that can help media organizations reduce costs, surface new revenue opportunities, and automate critical workflows without compromising the security and reliability their operations depend on.

AI and MCP Strategy at IBC2026

Next Evolution of XVR at IBC2026

Imagine demonstrates the latest advances in XVR™️ at IBC2026. Real-time graphics, MXL interoperability, and AI-augmented playout establish the high-density media server as a full-featured integrated channel engine.

Next Evolution of XVR at IBC2026

Explore our industry-leading products and solutions

Production Infrastructure

Selenio™ Network Processor

Manage HDR conversion, synchronization, JPEG XS compression, IP gateway, and more.

Selenio™ Network Processor

Production Infrastructure

Magellan™ Control System

Easily manage SDI/IP signal routing and monitoring via user-focused, customizable control interfaces.

Magellan™ Control System

Production Infrastructure

Prismon

Prismon is a software-defined multiviewer & convergent A/V monitoring platform for broadcast, headend, and OTT environments.

Prismon