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SureFire
Increase the profitability of streaming TV services
The video ad server for direct-selling premium inventory with linear-like control of ad placement that lets you achieve higher CPMs for CTV and FAST.
Level the CPM playing field
Protect your revenues as viewers continue to shift to streaming services. With the SureFire™ video ad server, you can realize higher CPMs for direct-sold premium inventory. It leverages linear-like ad placement and broadcast rules for superior ad decisioning across CTV, FAST, and addressable linear services — while integrating with your existing programmatic solution for non-premium traffic.
Benefits
Enable your ad sales team to sell streaming inventory at the same CPMs as linear with schedule-aware ad placement and control, while offering the quality guarantees advertisers expect.
Increase revenue
Realize higher CPMs by direct-selling premium streaming inventory.
Deliver broadcast quality
Bring linear brand rules, competitive separation, frequency capping, and other quality controls to streaming.
Improve programmatic fill rates
Combine direct sales with programmatic automation to eliminate unfilled breaks.
Enhance ad effectiveness
Leverage rich first- and third-party audience data to precisely target ads.
Eliminate fragmented workflows
Integrate with leading ad tech solutions and programmatic systems to sell both linear and streaming.
Harness the cloud
Increase scalability and flexibility with a cloud-based architecture.
Precise ad placement control with SureFire
Monetize premium linear, CTV, on-demand, and digital content. Navigate the dynamic media landscape strategically, driving ad revenue growth while streamlining operations. SureFire provides precise ad placement control across streaming platforms, offering versatile solutions for optimal ad server performance.
Linear control
Linear-like ad placement allows sales teams to direct-sell premium streaming inventory.
Linear addressable
Schedule targeted ads with precise placement control and quality checks.
FAST channels
Place targeted ads in FAST streams for a linear-like experience.
Linear parity
Connect with your traffic system for automated OTT ad decisions and create linear-like localized streams.
Features
Functionality
Addressable linear and VOD ad decisioning
First- and third-party data decoration for targeting
Real-time tracking of impressions to control frequency
Simplified direct ad sales UI for FAST providers without existing ad tech
Architecture
Built for over 10 million ad decisions per second
Designed to auto-scale up or down to match demand
Leverages the best of cloud flexibility, services, and security
Integration
Interoperability with VAST, VMAP, BXF, and SCTE industry standards
Advanced ad tech ecosystem
Streamline your ad tech deployments with best-of-breed open API integrations to enable you to simplify your business operations, resolve workflow challenges and capitalize on emerging market opportunities.
Related products
Powerful alone, exceptional together
Increase efficiency and reduce workload by integrating business systems.
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Landmark™ Sales
Global broadcasters can efficiently manage cross-platform ad campaigns to monetize linear, CTV, on-demand, and digital content.
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OSI™ Traffic & Billing
North American broadcasters can increase automation and streamline ad workflows, from sales to billing management.
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xG Linear™
U.S. MVPDs can increase ad management efficiency for linear TV operations, as well as support streaming, addressable, and on-demand inventory.
Related services
Services
Maximize your return on investment and minimize risk with Imagine’s full range of services to support, manage, guide, and optimize your applications and infrastructure. Our unique processes, tools, and methods ensure your business success.
Consulting
Our global team of experts will help you determine the workflows, processes, and goals needed to deliver your future success.
Professional Services
We help you plan and design a system, get up and running, train your team, and work with you to ensure you get maximum ROI.
Managed Services
Relieve the stress on your support staff with fully packaged solution management for customer applications in Imagine environments.
Customer Care
Our highly trained support pros stand ready 24/7 to keep your systems running smoothly so you can stay focused on running your business.
Latest insights
Insights and resources
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