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Insights & Resources

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106 results

Blog

Automating TV Advertising: Cutting Costs and Streamlining Sales

Broadcasters are cutting costs and boosting efficiency with automated, audience-based ad trading. Learn how this shift optimizes inventory, reduces manual work, and maximizes revenue in…

Blog

Revolutionizing TV ad sales: How audience-based trading unlocks untapped revenue

TV ad sales are evolving. See how targeting audiences instead of time slots, broadcasters can automate trading and unlock revenue from non-premium inventory while keeping…

Blog

Bell Media’s Multisite Transformation

What happens when you combine the flexibility of the cloud with control of multisite operations? Early-adopter Bell Media shares how they’re shaping broadcast’s future.

Customer Success Stories

Lakepointe Church

Find out how Lakepointe is pursuing new opportunities for ministry with cutting-edge SMPTE ST 2110 infrastructure from Imagine.

Blog

5 Media Tech Predictions for 2025

Imagine CEO Steve Reynolds shares his top 5 M&E predictions for 2025. Spoiler alert: A couple of them may surprise you!

Video

Case Study- Miami Heat’s Kaseya Center

Miami HEAT’s Kaseya Center is revolutionizing live sports production with an end-to-end ST 2110 IP ecosystem, delivering NBA-quality broadcasts and fan experiences.

Customer Success Stories

France TV

Go behind the scenes to discover how France TV achieved its historic coverage of Paris 2024 in UHD with an assist from Imagine’s SNP.

Video

How SMPTE ST 2110 and NMOS pave the way for interoperableIP media facilities

Industry leaders from Cisco, Panasonic, and Imagine share insights on how SMPTE ST 2110 and NMOS are transforming IP media workflows. Watch the expert discussion…

Video

Maximizing Efficiency: Implementing Unified Ad Sales for Linear and Streaming TV

Discover strategies for automating ad sales, overcoming pushback, choosing tech partners, and boosting efficiency across platforms.

Blog

Milestone 4000 SNP Shipments

The Selenio Network Processor milestone: 4,000 units shipped to 280+ customers, powering SDI-to-IP transitions, HDR conversions, and more.

Video

Creative Technology’s Impact on Live Event Production

Exploring operational excellence, cutting-edge technology, and the dynamic business of live production.

Customer Success Stories

Sky Media

Sky Media optimized ad placement across 130 channels using Imagine’s GamePlan, improving efficiency and increasing revenues.

Blog

Why Your Ad Business Needs a Total TV Transformation

Learn how a Total TV transformation can increase your ad business’s profitability by unifying linear and digital ad operations, boosting CTV CPMs, and streamlining workflows.

Blog

IP Everywhere
Part 2: Focus on Houses of Worship

Meet the Experts Gil Parente CEO Keith Vidger Principal Technology Consultant Chris Winnie Sr. Systems Engineer Watch the whole video: The Mission to Move to…

Blog

IP Everywhere
Part 1: Focus on Sports Venues

Meet the Experts Ian Cobb Sr. IT Systems Architect Aron Kennedy Chief Broadcast Engineer John Mailhot CTO Networking & Infrastructure Yousuf Khan VP of Technical…

Blog

Building Talent to Support M&E’s Next Transformation

A rapid change in broadcast technology has combined with a generational workforce shift — creating a skills shortage across the M&E sector. Here we present…

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