Blog
ADC
On-prem content management automation solution
Stay on-air with flawless automated playout of your content and commercials.
Automated content management and distribution
Broadcast automation is no longer simply channel playout — it has also become a content management and distribution engine. Media operations need to be able to simply and effectively distribute their content, regardless of format.
ADC™ is the industry’s leading on-premises automation solution for any content management workflow requirement. Field-proven in the most demanding broadcast environments, it is the ideal platform for content control and delivery, incorporating the benefits of asset management with the efficiencies of automated operations. By offering operational flexibility and modular scalability, ADC is designed to adapt to your evolving business needs.
With ADC at the core of your broadcast operations, you have a powerful and highly reliable automation system that will keep you on air, seamlessly orchestrating the flawless playout of your content and commercials.
Benefits
Reliable
A resilient, robust and proven platform, ADC protects your revenue streams with multiple, interlocking redundancy strategies.
Flexible and Scalable
Whether it is used to launch more channels, incorporate new media workflows, or meet enhanced redundancy requirements, ADC brings simplicity to scalability.
Affordable
The ADC system’s small hardware footprint, quick commissioning and low cost of ownership make it the ideal solution for small- to medium-sized operations.
Easy to Use
Intuitive applications provide an enriched user experience, allowing users of all skill levels to quickly become proficient in system operations.
Interoperable
ADC integrates with more devices and business systems than any other automation product, creating seamless workflow environments.
Features
System Components
Device Controller
The Device Controller provides real-time control of devices and can manage multiple playlists on multiple networks and serial devices. Individual Device Controllers can manage multiple channels while simultaneously ingesting others. Devices Controllers can be paired for redundant operations, supporting manual or automatic failover.
File Server
File Server uses a Microsoft SQL database to store all metadata needed to support automated workflows. The flexible database structure allows customers to create their own database tables in addition to those provided with the standard schema. Like the Device Controller, File Servers can be paired for redundancy, supporting manual or automatic failover.
Air Client
Air Client™ is a highly intuitive and efficient workstation used for managing playlists. Air Client can monitor and control multiple playout and ingest channels, across multiple device controllers, from a single UI.
Media Client
Media Client allows new material to be ingested. It also manages the automation’s database and the media that is stored on various devices, such as video servers and archives.
ADC Services
Business Services Layer via RESTful or legacy API providing interconnectivity and interaction between ADC and other business systems like traffic, scheduling and MAM.
Right-Sized Redundancy
List Redundancy
List Redundancy provides advanced protection for your content through the duplication and synchronization of automation schedules. List Redundancy secures your operations through the automatic creation of parallel transmission paths, either of which can assume playout responsibilities, should the need arise.
Cold Standby
Cold Standby, in conjunction with List Redundancy, provides protection for the ADC Device Controllers and communications to the controlled devices. Cold Standby ensures that operations continue by providing parallel control paths from the device controllers to your devices. Control of devices can be passed from the main device controller to a backup device controller.
Microsoft Clustering
The ADC database architecture supports Microsoft® Clustering, allowing it to be used to protect your metadata assets.
Applications
Broadcast/Cable Networks
ADC supports the unique and complex workflows associated with network content. It supports regionalized commercial insertion, advanced media workflows including conversion to mezzanine formats, automated QC, and enhanced redundancy. ADC is the preferred solution for network content providers.
Commercial Environments
ADC is the ideal platform for dynamic commercial environments. It enables users to perform complex branding, maximize efficiencies in multichannel operations, support rapidly changing schedules that are associated with live news and sports, and seamlessly manage content from acquisition to distribution.
Public Broadcasting Services
ADC playout automation successfully supports workflows at Public Broadcasting Service (PBS) member stations, including satellite control and tight interaction with Traffic/Scheduling systems.
Centralized Operations
ADC supports multiple centralization strategies, including distributed ingest, centralized and edge playout. It has the flexibility and feature set to accommodate any centralized practice.
Our technology partners
Seamlessly integrate with a broad spectrum of solutions and services to streamline your workflows, reduce costs, and adapt to evolving market demands, while delivering a high-quality viewing experience to your customers.
Related products
Powerful alone, exceptional together
Efficiently and cost-effectively meet the requirements of any playout or channel origination environment.
Playout and channel origination
Versio™ Integrated Playout
Launch new SD, HD, and UHD channels quickly and cost effectively in SDI, IP, and hybrid environments.
Playout and channel origination
Versio™ IOX Storage
Easily scale capacity or bandwidth without having to take your system off-air.
Playout and channel origination
Nexio+™ AMP
Seamlessly and reliably manage digital content from ingest to playout.
Related services
Services
Maximize your return on investment and minimize risk with Imagine’s full range of services to support, manage, guide, and optimize your applications and infrastructure. Our unique processes, tools, and methods ensure your business success.
Professional Services
We help you plan and design a system, get up and running, train your team, and work with you to ensure you get maximum ROI.
Managed Services
Relieve the stress on your support staff with fully packaged solution management for customer applications in Imagine environments.
Customer Care
Our highly trained support pros stand ready 24/7 to keep your systems running smoothly so you can stay focused on running your business.
Training
Enhance your technical and professional skills while increasing productivity and efficiency when you enroll in our unique training courses.
Latest insights
Insights and resources
Alaraby Television Network
Alaraby TV migrated its channels from London to a state-of-the-art IP-based media facility in Doha using Imagine’s solutions.
Go Malta
Go Malta upgraded to more flexible, scalable playout for its eight live sports channels using Imagine’s Versio platform.
The Integrated Approach to Playout
For greater interoperability in ST 2110 environments, Versio supports NMOS IS-04 and IS-05. These globally recognized specifications allow for IP devices to be discovered and…
Talk to us
Our professionals are committed to helping your business succeed. They’re ready to share their product expertise and knowledge with you.
