Blog
MVPDs
Increase ad management efficiency for your linear TV, streaming CTV, and FAST channels.
All your channels, one traffic system
The decline of linear TV — and increasing shift to streaming — has resulted in audience fragmentation across platforms that is cutting into profits. You can boost your revenues and lower costs by converging the ad management workflows of all your channels into a single traffic system.
Related solutions
Solutions
Converge linear & CTV workflows
Drive revenue and cut costs by selling ad campaigns cross-platform. With powerful tools, you can streamline your advertising workflows across linear and CTV.
Increase automation
Lower costs and boost profits by automating ad sales and traffic processes. With powerful automated tools, you can work efficiently and utilize your resources effectively.
Optimize linear
Reduce operational costs and increase revenues by automating and optimizing ad placement for linear television.
Improve CTV & FAST monetization
Realize higher CPMs for premium inventory to increase profitability. Fill premium spots with relevant, high-paying ads by selling through a TV-quality video ad server.
How Imagine can help
Streamline your complex workflows — including copy management, placer functions, and schedule optimization — to increase ad management efficiency for all your channels.
Linear and streaming channels
Efficiently manage ad campaigns across linear, CTV, and FAST channels.
Automation
Enhance operational efficiency and lower costs by automating your ad management workflow processes.
Open APIs
Seamlessly integrate with leading third-party ad tech ecosystems.
Managed Services and SaaS
Eliminate the need to purchase and maintain new equipment, while offloading software administrative headaches.
Related products
Products
Combine our xG Linear™ traffic solution, GamePlan™ cloud-based inventory optimizer, and SureFire™ video ad server to increase revenues across your linear and digital channels.
Traffic
xG Linear™
U.S. MVPDs can increase ad management efficiency for linear TV operations, as well as support streaming, addressable, and on-demand inventory.
Optimization
GamePlan™
Lower opex and increase revenue by automating and optimizing ad placement for linear TV.
Video Ad Server
SureFire™
Achieve higher CPMs for CTV and FAST by direct-selling premium inventory with linear-like control of ad placement.
Latest insights
Insights and resources
Automating TV Advertising: Cutting Costs and Streamlining Sales
Broadcasters are cutting costs and boosting efficiency with automated, audience-based ad trading. Learn how this shift optimizes inventory, reduces manual work, and maximizes revenue in…
Blog
Revolutionizing TV ad sales: How audience-based trading unlocks untapped revenue
TV ad sales are evolving. See how targeting audiences instead of time slots, broadcasters can automate trading and unlock revenue from non-premium inventory while keeping…
Video
Maximizing Efficiency: Implementing Unified Ad Sales for Linear and Streaming TV
Discover strategies for automating ad sales, overcoming pushback, choosing tech partners, and boosting efficiency across platforms.
Press Release
Integrated Ad Tech with Salesforce Media Cloud
Imagine Communications, a leading provider of ad tech solutions for TV broadcast, announced the integration of xG Linear™ with Salesforce Media Cloud, enabling customers to…
Are you ready to increase ad management efficiency for all your channels?
Contact our experts today to get started.
