The result
Nine has deployed a system that dynamically adjusts to changing conditions, ensuring all opportunities are monetized without over-delivery. Campaigns are managed every night to be sure they are on track to deliver results for the advertiser, and even last-minute campaigns can be planned simply, accurately and effectively.
By moving away from spot-based sales, Nine is helping media agencies remove 80% of the workload associated with trading TV.
Their groundbreaking solution has enabled Nine to monetize their audience no matter how viewers are consuming content, relieve the transactional burden of cross-platform trading, and give advertisers renewed confidence in their investment in television.