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Landmark Sales

Monetize audiences across platforms

Efficiently manage cross-platform ad campaigns for linear, on-demand, CTV, and FAST audiences.

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itv
Imagine Landmark Sales

Adapt to evolving market requirements

In today’s converged media landscape, the transition from spot- to audience-based trading is well under way. Navigate this revolution with Landmark™ Sales — a modular sales, traffic, and billing solution that streamlines ad campaign management across all your platforms, while offering the flexibility to support multiple trading models.

Benefits

To support their current and future workflows in a cross-platform world, over 600 channels in 50 countries rely on Landmark Sales.

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Cross-platform ad campaigns

Manage linear, on-demand, and CTV campaigns from a single platform.

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Interoperability

Integrate with a wide range of third-party ad tech systems via open APIs.

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Automation

Enhance operational efficiency by automating ad management workflow processes.

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Flexibility

Enable trading by spot, audience, or hybrid models to adapt and optimize trading strategies.

Solving your toughest ad management problems

Monetize premium linear, CTV, on-demand, and digital content. Navigate the dynamic media landscape strategically, driving ad revenue growth while streamlining operations.

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Campaign management

Monetize audiences across linear, on-demand, and CTV platforms.

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Hybrid trading models

Utilize audience, line, and spot trading models in one system.

low operational costs

Reporting and billing

Streamline multiplatform revenue reporting.

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Placement and optimization

Elevate ad placement and inventory yield by incorporating advanced tools, including GamePlan™.

Features

Rich API library and integrations

Supports integration with Salesforce, Accenture, Google Ad Manager (GAM), Freewheel, and more

Highly integrated with GamePlan™ optimizer and SureFire™ video ad server

Powerful capabilities

Cross-platform campaign management

Supports audience, line, and spot trading models

Efficiency-based ad placement with campaign quality

Comprehensive business data insight

Real-time reporting for campaigns, sales support, and financial insights

Add rights and scheduling capabilities with Landmark™ Rights & Scheduling

Unmatched automation

Automated ratings prediction, spot booking, copy allocation, sequencing, and as-run reconciliation

Automated spot placement with optimization integration

Advanced ad tech ecosystem

Streamline your ad tech deployments with best-of-breed open API integrations for Order Management Systems, Finance, Ratings, Playout, Ad Servers and more. Choose from existing integrations or tailor a solution to fit your needs.

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7 Network building in Australia
Analyst team colleague discuss data on digital display

Customer success stories

Check out how innovative media companies around the world are using Imagine tech to reshape the way they make and monetize TV.

Smartphone with website of media company TelevisaUnivision Inc. on screen in front of business logo

TelevisaUnivision partnered with Imagine to migrate from traditional spot buys to audience-based and cross-platform ad sales.

7 Network building in Australia

Australia’s Seven Network partnered with Imagine to deploy an automated, optimized pitch-to-pay Total TV trading solution.

“Working with innovative, likeminded global tech partners like Imagine Communications is essential to delivering on our vision to create the future of total video audience trading in Australia.”

Kurt Burnette, Chief Revenue Officer
Seven West Media

Analyst team colleague discuss data on digital display

ITV leveraged Imagine’s Landmark™ Sales II for enhanced ad management across its increasingly diverse advertising ecosystem.

“Imagine has demonstrated a keen understanding of our needs and how its technology can help us take advantage of new opportunities.”

Jill Kerslake, Director of Sales Operations
ITV

Related products

Powerful alone, exceptional together

Optimize, automate, and streamline your ad tech deployments with Imagine solutions to achieve greater efficiency and return on your investment.

Optimization

GamePlan™

Lower opex and increase revenue by automating and optimizing ad placement for linear TV.

Video ad server

SureFire™

Achieve higher CPMs for CTV and FAST by direct-selling premium inventory with linear-like control of ad placement.

Rights & scheduling

Landmark™ Rights & Scheduling

Enable rights management and scheduling for premium-quality live, streaming and on-demand channels and content.

Related services

Services

Maximize your return on investment and minimize risk with Imagine’s full range of services to support, manage, guide, and optimize your applications and infrastructure. Our unique processes, tools, and methods ensure your business success.

Consulting

Our global team of experts will help you determine the workflows, processes, and goals needed to deliver your future success.
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Professional Services

We help you plan and design a system, get up and running, train your team, and work with you to ensure you get maximum ROI.
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Managed Services

Relieve the stress on your support staff with fully packaged solution management for customer applications in Imagine environments.

Customer Care

Our highly trained support pros stand ready 24/7 to keep your systems running smoothly so you can stay focused on running your business.
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Insights and resources

Press Release

Imagine Partners with Google Ad Manager

The partnership between Imagine Communications and Google Ad Manager bridges the gap between traditional linear TV sales and dynamic programmatic sales in the expanding digital…
press release

Press Release

Integrated Ad Tech with Salesforce Media Cloud

Imagine Communications, a leading provider of ad tech solutions for TV broadcast, announced the integration of xG Linear™ with Salesforce Media Cloud, enabling customers to…
press release

Video

Can Broadcasters Save TV Ad Sales by Merging Linear and Streaming?

If you’re looking to optimize your ad sales, this recap of “From Inefficiency to Profitability: How Merging Linear and Streaming Can Save TV Ad Sales”…
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Are you ready to adapt to today’s evolving market requirements?

Contact our experts today to get started.

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