xG Linear
Ad management for a converged media future
Increase ad management efficiency for your existing linear TV operations, while also supporting your streaming CTV and FAST channels.
Purpose-built
to empower MVPDs
To succeed in today’s dynamic media landscape, you need a modern, enterprise-level ad management solution for ALL your channels. The majority of MVPDs in North America rely on xG Linear™.
Benefits
Reduce manual tasks and enhance operational efficiency. Automate your ad management workflow processes and integrate with leading third-party ad tech ecosystems through open APIs.
Monetize linear and streaming channels
Efficiently manage ad campaigns across all TV channels, including linear, CTV, and FAST.
Improve efficiency
Mission Control provides a daily work-to-be-done dashboard that empowers users.
Grow without limits
Scale seamlessly to 10,000 headends to match your growing ad sales operations.
Maximize revenues
Enable dynamic placement via the SureFire™ ad server or Freewheel.
Increase automation
Reduce manual effort for higher efficiency, while optimizing inventory and increasing revenues.
Adapt with flexible deployment
Cloud, hosted, or on-prem deployment options meet your needs today and in the future.
Leverage a large partner ecosystem
Harness enriched capabilities via open API integrations with a wide range of ad tech partners.
Simplify the user experience
Intuitive, web-based interfaces drive daily workflows.
Solving your toughest ad management problems
In today’s dynamic media landscape, where streaming TV continues to reshape the industry, staying competitive while delivering high-quality content to your audience has never been more crucial. The key to success lies in harnessing every monetization opportunity efficiently.
Ad management
xG Linear™ successfully manages $7B of MVPD ad revenue annually.
Linear ad unit management
Boost revenue by strategically managing ad inventory.
End-to-end integrations
Enable integrations and automation with order management, copy management, programming, and billing systems.
Features
Automation
Auto-frontloading
Dynamic ad placement
Ad copy automation
Finalization automation
Efficiency
Mission Control
Dashboard widgets
“Last Changed” ability
Data segmentation
Static “Key Processes” bar
Ease of use
Visually intuitive Schedule Viewer
Web-based interface
Export CVS from all key UI lists
Advanced ad tech ecosystem
Streamline your ad tech deployments with best-of-breed open API integrations for order management systems, finance, ratings, playout, ad servers, and more. Choose from existing integrations or tailor a solution to fit your needs.
Related products
Powerful alone, exceptional together
Increase efficiency and reduce workload by integrating business systems.
Video ad server
SureFire™
Optimization
GamePlan™
Related services
Services
Maximize your return on investment and minimize risk with Imagine’s full range of services to support, manage, guide, and optimize your applications and infrastructure. Our unique processes, tools, and methods ensure your business success.
Consulting
Professional Services
Managed Services
Customer Care
Latest insights
Insights and resources
Press Release
Integrated Ad Tech with Salesforce Media Cloud
Press Release
Imagine Sets New Standard for Speed of Ad Placement with Latest Advances in xG Linear
API
API xG Linear – Order
Ready to streamline your ad workflows?
Contact our experts today to get started.
