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CrossFlight

Streamline your ad sales

Lower costs and increase revenues in a shifting media landscape. Consolidate your complex ad sales processes into a single comprehensive, cloud-based platform.

Imagine CrossFlight
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Increase efficiency,
improve profits

Relying on separate systems for proposals, pricing, order management, and more? Upgrade your workflow with a comprehensive ad sales platform that integrates directly with your traffic system in real time. With CrossFlight™, broadcasters can transform daily sales operations to maximize revenue and prepare for a future of converged orders and expanded audience measurement.

2022 American Best in Business Gold award
Big Innovation 2023
Best in Market 2021 from Next TV
Best in Market 2021 from B+C
Best in Market 2021 TVTech

Benefits

Reduce your ad sales team’s workload through automation and real-time integration with your traffic system so they can spend more time doing what they do best — selling.

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Improve efficiency

Eliminate swivel-chair inefficiencies to gain 20 percent in sales time.

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Sell more

Reduce proposal time by up to 90 percent with a single system.

maximize investment

Maximize revenue

Sell inventory at the best possible price point.

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Increase accuracy

Reduce overselling and inventory errors.

Features

Proposals, pricing, and approvals

Real-time inventory enables faster proposals, while pre-set tools streamline pricing and approvals.

  • Monitor proposals and orders by account
  • Simple, web-based user interface

Order management system

Built-in pipeline management capabilities allow salespeople to easily monitor active proposals and orders by account.

  • Real-time traffic system integration
  • Accurate inventory visibility

Dynamic pricing

Sell inventory at the best price point and manage yield using advanced algorithms, historical data, and fill rates.

  • Automatic spot placement and pricing
  • Over 35 prebuilt rate curves

Real-time reporting

Forecast and view reports with real-time campaign performance details.

  • Monitor seller and campaign performance
  • Export to CSV files for additional analysis

Our technology partners

Streamline your ad tech deployments with best-of-breed open API integrations for Order Management Systems, Finance, Ratings, Playout, Ad Servers and more. Choose from existing integrations or tailor a solution to fit your needs.

Related products

Powerful alone, even better together

Increase efficiency and reduce the workload on salespeople by integrating business systems.

Traffic

OSI™ Traffic & Billing

North American broadcasters can increase automation and streamline ad workflows, from sales to billing management.

Related services

Services

Maximize your return on investment and minimize risk with Imagine’s full range of services to support, manage, guide, and optimize your applications and infrastructure. Our unique processes, tools, and methods ensure your business success.

Consulting

Our global team of experts will help you determine the workflows, processes, and goals needed to deliver your future success.
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Professional Services

We help you plan and design a system, get up and running, train your team, and work with you to ensure you get maximum ROI.
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Managed Services

Relieve the stress on your support staff with fully packaged solution management for customer applications in Imagine environments.

Customer Care

Our highly trained support pros stand ready 24/7 to keep your systems running smoothly so you can stay focused on running your business.
tech support team

Insights and resources

Video

Maximizing Efficiency: Implementing Unified Ad Sales for Linear and Streaming TV

Discover strategies for automating ad sales, overcoming pushback, choosing tech partners, and boosting efficiency across platforms.
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Video

Can Broadcasters Save TV Ad Sales by Merging Linear and Streaming?

If you’re looking to optimize your ad sales, this recap of “From Inefficiency to Profitability: How Merging Linear and Streaming Can Save TV Ad Sales”…
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Blog

Why Your Ad Business Needs a Total TV Transformation

Learn how a Total TV transformation can increase your ad business’s profitability by unifying linear and digital ad operations, boosting CTV CPMs, and streamlining workflows.
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Ready to streamline your ad sales processes?

Contact our experts today to get started.

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