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CrossFlight
Streamline your ad sales
Lower costs and increase revenues in a shifting media landscape. Consolidate your complex ad sales processes into a single comprehensive, cloud-based platform.
Increase efficiency,
improve profits
Relying on separate systems for proposals, pricing, order management, and more? Upgrade your workflow with a comprehensive ad sales platform that integrates directly with your traffic system in real time. With CrossFlight™, broadcasters can transform daily sales operations to maximize revenue and prepare for a future of converged orders and expanded audience measurement.
Benefits
Reduce your ad sales team’s workload through automation and real-time integration with your traffic system so they can spend more time doing what they do best — selling.
Improve efficiency
Eliminate swivel-chair inefficiencies to gain 20 percent in sales time.
Sell more
Reduce proposal time by up to 90 percent with a single system.
Maximize revenue
Sell inventory at the best possible price point.
Increase accuracy
Reduce overselling and inventory errors.
Features
Proposals, pricing, and approvals
Real-time inventory enables faster proposals, while pre-set tools streamline pricing and approvals.
- Monitor proposals and orders by account
- Simple, web-based user interface
Order management system
Built-in pipeline management capabilities allow salespeople to easily monitor active proposals and orders by account.
- Real-time traffic system integration
- Accurate inventory visibility
Dynamic pricing
Sell inventory at the best price point and manage yield using advanced algorithms, historical data, and fill rates.
- Automatic spot placement and pricing
- Over 35 prebuilt rate curves
Real-time reporting
Forecast and view reports with real-time campaign performance details.
- Monitor seller and campaign performance
- Export to CSV files for additional analysis
Our technology partners
Streamline your ad tech deployments with best-of-breed open API integrations for Order Management Systems, Finance, Ratings, Playout, Ad Servers and more. Choose from existing integrations or tailor a solution to fit your needs.
Related products
Powerful alone, even better together
Increase efficiency and reduce the workload on salespeople by integrating business systems.
Traffic
OSI™ Traffic & Billing
North American broadcasters can increase automation and streamline ad workflows, from sales to billing management.
Related services
Services
Maximize your return on investment and minimize risk with Imagine’s full range of services to support, manage, guide, and optimize your applications and infrastructure. Our unique processes, tools, and methods ensure your business success.
Consulting
Our global team of experts will help you determine the workflows, processes, and goals needed to deliver your future success.
Professional Services
We help you plan and design a system, get up and running, train your team, and work with you to ensure you get maximum ROI.
Managed Services
Relieve the stress on your support staff with fully packaged solution management for customer applications in Imagine environments.
Customer Care
Our highly trained support pros stand ready 24/7 to keep your systems running smoothly so you can stay focused on running your business.
Latest insights
Insights and resources
Video
Maximizing Efficiency: Implementing Unified Ad Sales for Linear and Streaming TV
Discover strategies for automating ad sales, overcoming pushback, choosing tech partners, and boosting efficiency across platforms.
Video
Can Broadcasters Save TV Ad Sales by Merging Linear and Streaming?
If you’re looking to optimize your ad sales, this recap of “From Inefficiency to Profitability: How Merging Linear and Streaming Can Save TV Ad Sales”…
Why Your Ad Business Needs a Total TV Transformation
Learn how a Total TV transformation can increase your ad business’s profitability by unifying linear and digital ad operations, boosting CTV CPMs, and streamlining workflows.
Ready to streamline your ad sales processes?
Contact our experts today to get started.
