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72 results

Blog

Automating TV Advertising: Cutting Costs and Streamlining Sales

Broadcasters are cutting costs and boosting efficiency with automated, audience-based ad trading. Learn how this shift optimizes inventory, reduces manual work, and maximizes revenue in…

Blog

Revolutionizing TV ad sales: How audience-based trading unlocks untapped revenue

TV ad sales are evolving. See how targeting audiences instead of time slots, broadcasters can automate trading and unlock revenue from non-premium inventory while keeping…

Blog

Bell Media’s Multisite Transformation

What happens when you combine the flexibility of the cloud with control of multisite operations? Early-adopter Bell Media shares how they’re shaping broadcast’s future.

Blog

5 Media Tech Predictions for 2025

Imagine CEO Steve Reynolds shares his top 5 M&E predictions for 2025. Spoiler alert: A couple of them may surprise you!

Blog

Milestone 4000 SNP Shipments

The Selenio Network Processor milestone: 4,000 units shipped to 280+ customers, powering SDI-to-IP transitions, HDR conversions, and more.

Blog

Why Your Ad Business Needs a Total TV Transformation

Learn how a Total TV transformation can increase your ad business’s profitability by unifying linear and digital ad operations, boosting CTV CPMs, and streamlining workflows.

Blog

IP Everywhere
Part 2: Focus on Houses of Worship

Meet the Experts Gil Parente CEO Keith Vidger Principal Technology Consultant Chris Winnie Sr. Systems Engineer Watch the whole video: The Mission to Move to…

Blog

IP Everywhere
Part 1: Focus on Sports Venues

Meet the Experts Ian Cobb Sr. IT Systems Architect Aron Kennedy Chief Broadcast Engineer John Mailhot CTO Networking & Infrastructure Yousuf Khan VP of Technical…

Blog

Building Talent to Support M&E’s Next Transformation

A rapid change in broadcast technology has combined with a generational workforce shift — creating a skills shortage across the M&E sector. Here we present…

Blog

Revolutionize TV Ad Sales: Boost Selling Efficiency and Revenue 

In this blog, we explore a revolutionary ad sales platform designed for North American broadcast companies. We delve into how to streamline the sales process…

Blog

2024 Sports Broadcasting: Five Reasons IP Will Top the Leaderboard

Uncover the future of sports broadcasting! This blog explores the impact of IP technology on events, covering upgraded international venues, vendor flexibility, green initiatives, and…

Blog

5 Media Tech Predictions (and Resolutions) for 2024

To get you started, here are my top 5 predictions for 2024 ― along with some attainable resolutions that will help you successfully navigate the…

Blog

Introducing Imagine’s API Developer Portal

As the options for consuming content continue to increase, it’s difficult to predict where your viewers will watch TV or how to best monetize that…

Blog

Delivering Channels Everywhere with Aviator Orchestrator

Media and entertainment businesses are chasing a moving target. An evolving set of routes to reach consumers, along with their desire to watch “anytime, anywhere,”…

Blog

2024 Paris Games Drive Another Milestone: Widespread Live HDR Production

Live sport has always driven innovation in broadcasting, and iterations of the Summer and Winter Games have served as focal points in an industry looking…

Blog

Meet Imagine’s Vice President, Americas Sales — 8 questions for Kyle Luther

Kyle brings to the role more than 25 years of experience in media & entertainment and an impressive resume that includes sales leadership positions with…

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