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OSI Traffic & Billing
Unify your linear and digital ad management
Reduce operational costs with a scalable solution that provides seamless management of your linear and digital campaigns under a single traffic and billing system.
Automate your ad workflows
For North American broadcasters, the proliferation of viewing platforms is increasing costs, while revenues decline due to fragmented audiences. With OSI™ Traffic & Billing, you can lower your operational overhead — while reducing swivel chair inefficiencies — by implementing a single solution that automates your order, scheduling, inventory management, and billing workflows across your linear and digital campaigns.
Benefits
Reduce the cost of manual spot placement and meet delivery requirements for non-premium inventory by automatically adjusting to viewership levels.
One order, one invoice
Manage both linear and digital campaigns under a single traffic and billing system.
Automated order and copy ingest
Eliminate manual data entry — and data entry mistakes — for over 60% of orders received.
Two-way integration with Google Ad Manager
Eliminate the need to program and duplicate contract entry in multiple systems.
Automatic spot placement
Reduce spot touches by automatically sending spot placement based on TIP standards.
Managed Services support
Decrease your TCO while increasing your operational flexibility.
Open APIs based on industry standards
Easily integrate with a wide range of third-party products.
Your ultimate linear and digital traffic system for North American broadcasters
The modular platform offers powerful tools for sales, scheduling, traffic, accounting, and yield management. It seamlessly integrates with playout automation, internet ad serving, dynamic ad insertion, finance, and other operational systems, delivering a unified and efficient ad management solution.
Inventory management
Full 24-hour inventory management, including Auto Fill for playlist generation.
Spot placement
Best-in-class 24/7 spot placement engine with visual indicator for separation violations and oversell management for sold-out programs.
Order management
Cross-station and cross-platform orders enable single invoice generation and paperless distribution.
Import/Export
Easily integrate with a wide range of third-party products.
Features
User experience
Ingest new and revised electronic contracts utilizing industry standards from any source
Automatically send spot placement based on TIP standards
Break level reporting and oversell control
Single contract entry with GAM two-way integration
Scalability
Custom log file generation for all playout vendors
Program and project management available
Deployment available on-site and remote
Managed Services with automatic backups, system monitoring and disaster recovery
Efficiency
Automatic contracts and copy imports
Fill remnant inventory automatically with Auto Fill
Clone copy rotations between stations
Automated integrated workflows for contracts and log times
Management for oversell inventory and advertiser separation violations
Electronic co-op invoicing, including notary signatures
Mass edit and update order lines
Our technology partners
Streamline your ad tech deployments with best-of-breed open API integrations for Order Management Systems, Finance, Ratings, Playout, Ad Servers and more. Choose from existing integrations or tailor a solution to fit your needs.
Related products
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Increase efficiency and reduce workload by integrating business systems.
Ad sales / OMS
CrossFlight™
Consolidate complex ad sales processes into a single comprehensive, cloud-based platform.
Optimization
GamePlan™
Lower opex and increase revenue by automating and optimizing ad placement for linear TV.
Video ad server
SureFire™
Achieve higher CPMs for CTV and FAST by direct-selling premium inventory with linear-like control of ad placement.
Related services
Services
Maximize your return on investment and minimize risk with Imagine’s full range of services to support, manage, guide, and optimize your applications and infrastructure. Our unique processes, tools, and methods ensure your business success.
Managed Services
Relieve the stress on your support staff with fully packaged solution management for customer applications in Imagine environments.
Professional Services
We help you plan and design a system, get up and running, train your team, and work with you to ensure you get maximum ROI.
Customer Care
Our highly trained support pros stand ready 24/7 to keep your systems running smoothly so you can stay focused on running your business.
Training
Enhance your technical and professional skills while increasing productivity and efficiency when you enroll in our unique training courses.
Latest insights
Insights and resources
Video
Can Broadcasters Save TV Ad Sales by Merging Linear and Streaming?
If you’re looking to optimize your ad sales, this recap of “From Inefficiency to Profitability: How Merging Linear and Streaming Can Save TV Ad Sales”…
Why Your Ad Business Needs a Total TV Transformation
Learn how a Total TV transformation can increase your ad business’s profitability by unifying linear and digital ad operations, boosting CTV CPMs, and streamlining workflows.
API
API OSI TIP
OSI’s API setup and configurations for the Television Interface Practices (TIP) initiative for U.S. Broadcasters.
Ready to unify your linear and digital ad management?
Contract our experts today to get started.
