Blog
Why Your Ad Business Needs a Total TV Transformation
Learn how a Total TV transformation can increase your ad business’s profitability by unifying linear and digital ad operations, boosting CTV CPMs, and streamlining workflows.
Blog
5 Media Tech Predictions (and Resolutions) for 2024
To get you started, here are my top 5 predictions for 2024 ― along with some attainable resolutions that will help you successfully navigate the…
Blog
Boost FAST Channel Revenue with Direct-Sold Ad Campaigns, using SureFire Video Ad Server
Programmatic ad sales involve leveraging automated platforms and algorithms to sell and deliver ads to your viewers. While this approach offers convenience and efficiency, it…
Blog
Taking Control: Achieving Linear-Like Ad Placement in CTV
As the boundaries between CTV and linear TV continue to blur, advertisers seek greater control over ad placements in CTV. In a recent Connected TV…
Blog
Buying CTV and Linear Together: Unlocking the Power of Combined Advertising
In the rapidly evolving landscape of TV advertising, the convergence of Connected TV (CTV) and linear advertising has emerged as a strategic opportunity for marketers.
Blog
Spend Less, Make More — It’s Time to Trade TV Audiences Like Digital
In the realm of advertising, significant technological advancements have revolutionized the way ads are traded and automated. Today, television advertising can be traded using the…
Video
Case Study: Televisa and Imagine Discuss an Evolutionary Path to the Future of TV Advertising
Go behind-the-scenes of how the world’s leading Spanish-language media company is transforming its ad sales operations. Key takeaways include pro tips on using the latest…
Video
Unlocking Revenue Upside: Exploring Dynamic Trading in the US Ad Market
Hear experts from Sinclair, FOX Television Stations, NBCUniversal Local, Imagine and Bitcentral discuss technical and business decisions around what workflows are best supported on-premises and…
Press Release
Antenna Entertainment Migrates to Imagine Communications’ Cloud Managed Services Providing a Workflow Boost for Huge Dispersed Libraries
When Antenna took on Central European operations, Imagine moved the broadcaster’s rights and scheduling to SaaS in under 90 days.
Blog
Cleared for landing: The smoothest route to linear/digital convergence
Traditional linear television has been around for more than 80 years, and in that time audiences have got used to its look and feel. They…
Video
It’s All TV: Ad Buying and Selling in a Convergent World
FAST Channel or cable network, streaming app or CTV device—for the consumer, it’s all TV. Is advertising keeping pace? This panel of experts will debate…
Blog
From CTV to FAST: Convergence is the Key to TV Advertising
Whitepaper
Transforming TV Ad Sales for Converged Selling and Cross-Platform Optimization
Read how Imagine Communications and Operative are transforming TV ad sales for converged selling and cross-platform optimization of linear, on-demand, and CTV for North American…
Whitepaper
Transforming TV Ad Sales for Converged Selling and Cross-Platform Optimization
Video
How to Thrive in a Changing Media Landscape
From Imagine’s VIP NYC Event, hear the perspectives of global industry senior executives on how to thrive in a changing media landscape.
Video
The Importance of Creating A Linear-Like Advertising Experience For Connected TV
This session will discuss the challenges in addressable OTT cloud monetization and best practices to support premium advertising.