According to the latest IAB report, Connected TV (CTV) is the fastest-growing video channel: ad spend increased 57% in 2021 and is expected to grow another 39% in 2022. With linear TV spend projected to be relatively flat, media companies are eager to maximize ad revenue by selling campaigns across platforms to all audiences.
Yet many are still not monetizing — or are significantly under-monetizing — their OTT content. And leaving a lot of money on the table.
Achieving full revenue potential requires finding a way to offer the same premium viewing and advertising experience on OTT that is offered today on linear — to sell linear and streaming together in a highly targeted, brand-safe and context-aware cloud environment.
Watch the below session to get the perspectives of global industry senior executives on how media companies can evolve to thrive in a changing media landscape and the benefits they can expect by taking a cloud-based, audience-first approach to advertising.
