Blog
In Ad Tech, trust Is the metric that matters most
Broadcasters want ad tech they can trust. Learn why stability and real‑world performance now matter more than hype when revenue is on the line.
In Ad Tech, trust Is the metric that matters most
Blog
Why Your Ad Business Needs a Total TV Transformation
Learn how a Total TV transformation can increase your ad business’s profitability by unifying linear and digital ad operations, boosting CTV CPMs, and streamlining workflows.
Why Your Ad Business Needs a Total TV Transformation
Blog
5 Media Tech Predictions (and Resolutions) for 2024
To get you started, here are my top 5 predictions for 2024 ― along with some attainable resolutions that will help you successfully navigate the…
5 Media Tech Predictions (and Resolutions) for 2024
Blog
Boost FAST Channel Revenue with Direct-Sold Ad Campaigns, using SureFire Video Ad Server
Programmatic ad sales involve leveraging automated platforms and algorithms to sell and deliver ads to your viewers. While this approach offers convenience and efficiency, it…
Boost FAST Channel Revenue with Direct-Sold Ad Campaigns, using SureFire Video Ad Server
Blog
Taking Control: Achieving Linear-Like Ad Placement in CTV
As the boundaries between CTV and linear TV continue to blur, advertisers seek greater control over ad placements in CTV. In a recent Connected TV…
Taking Control: Achieving Linear-Like Ad Placement in CTV
Blog
Buying CTV and Linear Together: Unlocking the Power of Combined Advertising
In the rapidly evolving landscape of TV advertising, the convergence of Connected TV (CTV) and linear advertising has emerged as a strategic opportunity for marketers.
Buying CTV and Linear Together: Unlocking the Power of Combined Advertising
Blog
Spend Less, Make More — It’s Time to Trade TV Audiences Like Digital
In the realm of advertising, significant technological advancements have revolutionized the way ads are traded and automated. Today, television advertising can be traded using the…
Spend Less, Make More — It’s Time to Trade TV Audiences Like Digital
Video
Case Study: Televisa and Imagine Discuss an Evolutionary Path to the Future of TV Advertising
Go behind-the-scenes of how the world’s leading Spanish-language media company is transforming its ad sales operations. Key takeaways include pro tips on using the latest…
Case Study: Televisa and Imagine Discuss an Evolutionary Path to the Future of TV Advertising
Video
Unlocking Revenue Upside: Exploring Dynamic Trading in the US Ad Market
Hear experts from Sinclair, FOX Television Stations, NBCUniversal Local, Imagine and Bitcentral discuss technical and business decisions around what workflows are best supported on-premises and…
Unlocking Revenue Upside: Exploring Dynamic Trading in the US Ad Market
Press Release
Antenna Entertainment Migrates to Imagine Communications’ Cloud Managed Services Providing a Workflow Boost for Huge Dispersed Libraries
When Antenna took on Central European operations, Imagine moved the broadcaster’s rights and scheduling to SaaS in under 90 days.
Antenna Entertainment Migrates to Imagine Communications’ Cloud Managed Services Providing a Workflow Boost for Huge Dispersed Libraries
Blog
Cleared for landing: The smoothest route to linear/digital convergence
Traditional linear television has been around for more than 80 years, and in that time audiences have got used to its look and feel. They…
Cleared for landing: The smoothest route to linear/digital convergence
Video
It’s All TV: Ad Buying and Selling in a Convergent World
FAST Channel or cable network, streaming app or CTV device—for the consumer, it’s all TV. Is advertising keeping pace? This panel of experts will debate…
It’s All TV: Ad Buying and Selling in a Convergent World
Blog
From CTV to FAST: Convergence is the Key to TV Advertising
From CTV to FAST: Convergence is the Key to TV AdvertisingWhitepaper
Transforming TV Ad Sales for Converged Selling and Cross-Platform Optimization
Read how Imagine Communications and Operative are transforming TV ad sales for converged selling and cross-platform optimization of linear, on-demand, and CTV for North American…
Transforming TV Ad Sales for Converged Selling and Cross-Platform Optimization
Whitepaper
Transforming TV Ad Sales for Converged Selling and Cross-Platform Optimization
Transforming TV Ad Sales for Converged Selling and Cross-Platform OptimizationVideo
How to Thrive in a Changing Media Landscape
From Imagine’s VIP NYC Event, hear the perspectives of global industry senior executives on how to thrive in a changing media landscape.
How to Thrive in a Changing Media Landscape