Blog
Video
Maximizing Efficiency: Implementing Unified Ad Sales for Linear and Streaming TV
Discover strategies for automating ad sales, overcoming pushback, choosing tech partners, and boosting efficiency across platforms.
Press Release
Integrated Ad Tech with Salesforce Media Cloud
Imagine Communications, a leading provider of ad tech solutions for TV broadcast, announced the integration of xG Linear™ with Salesforce Media Cloud, enabling customers to…
Video
Can Broadcasters Save TV Ad Sales by Merging Linear and Streaming?
If you’re looking to optimize your ad sales, this recap of “From Inefficiency to Profitability: How Merging Linear and Streaming Can Save TV Ad Sales”…
Sky Media
Sky Media optimized ad placement across 130 channels using Imagine’s GamePlan, improving efficiency and increasing revenues.
Why Your Ad Business Needs a Total TV Transformation
Learn how a Total TV transformation can increase your ad business’s profitability by unifying linear and digital ad operations, boosting CTV CPMs, and streamlining workflows.
API
API GamePlan
Provides client-side attributes that give customers the ability to integrate with third-party schedule, traffic, and campaign tools.
Blog
Meet Imagine’s Vice President, Americas Sales — 8 questions for Kyle Luther
Kyle brings to the role more than 25 years of experience in media & entertainment and an impressive resume that includes sales leadership positions with…
Blog
Spend Less, Make More — It’s Time to Trade TV Audiences Like Digital
In the realm of advertising, significant technological advancements have revolutionized the way ads are traded and automated. Today, television advertising can be traded using the…
Video
Case Study: Televisa and Imagine Discuss an Evolutionary Path to the Future of TV Advertising
Go behind-the-scenes of how the world’s leading Spanish-language media company is transforming its ad sales operations. Key takeaways include pro tips on using the latest…
Video
Unlocking Revenue Upside: Exploring Dynamic Trading in the US Ad Market
Hear experts from Sinclair, FOX Television Stations, NBCUniversal Local, Imagine and Bitcentral discuss technical and business decisions around what workflows are best supported on-premises and…
Press Release
Australia’s Seven Network Shaping Converged Future of TV Trading with Imagine Communications
Australia’s Seven Network partnered with Imagine to deploy an automated, optimized pitch-to-pay Total TV trading solution.
Whitepaper
Transforming TV Ad Sales for Converged Selling and Cross-Platform Optimization
Read how Imagine Communications and Operative are transforming TV ad sales for converged selling and cross-platform optimization of linear, on-demand, and CTV for North American…
Whitepaper
Transforming TV Ad Sales for Converged Selling and Cross-Platform Optimization
Video
The Importance of Creating A Linear-Like Advertising Experience For Connected TV
This session will discuss the challenges in addressable OTT cloud monetization and best practices to support premium advertising.
Video
Connected TV World Summit 2021
In this session from Mediatel’s Connected TV World Summit, Imagine President Steve Reynolds joins Gert Marien from Proximus, Fahmeeda Cassim Surtee from DSTV Media Sales,…
Video
Understanding Converged Selling: Emerging Strategies, Best Practices, New Solutions
Steve Reynolds, President, Imagine Communications, and other panelists examine emerging converged-selling strategies and best practices and identify the new technologies and solutions that enable them…