We recently partnered on a second webinar with TVREV, “Maximizing Efficiency: Implementing Unified Ad Sales Systems for Linear and Streaming TV.” This session built upon the foundation laid in our first webinar, diving into the practical steps needed to unify ad sales for linear and streaming. It was an insightful exploration of how leading industry players are breaking down silos, redefining inventory, and achieving remarkable operational efficiencies.
Whether you’re a buyer, seller, or ad tech vendor, you’ll walk away with actionable strategies on automating ad sales, overcoming industry pushback, choosing the right technology partners, and creating efficiency across all platforms.
Meet the experts
Steve Reynolds
Chief Executive Officer
Alan Wolk
Co-Founder and Moderator at TVREV
Martin Leach
Director of Operations at Sky Media
Robert Farazin
Founder and CEO at TVbeat
Lemu Coker
CTV Ecosystems Partnerships Manager at Google
Turning strategy into reality
Fragmentation across linear, streaming, and digital platforms has long been a challenge for ad sales. As our speakers shared, the traditional division of ad inventory into separate “linear” and “streaming” buckets no longer serves today’s hybrid audience. Instead, shifting to “premium” and “non-premium” categories allows for greater flexibility, enhanced targeting, and seamless execution across platforms.
“The TV industry right now is in a hybrid model. Linear and streaming are being sold in two very different buckets, but it’s the same household. Total TV challenges this outdated logic.”
Alan Wolk of TVREV
“We’ve all seen this over the last couple of years: audience fragmentation between linear, streaming, on-demand, and live programming. Total TV unifies this fragmented inventory into a cohesive approach.”
Martin Leach of Sky Media
Panelists discussed their journeys in implementing unified systems that handle both linear and streaming inventory seamlessly. From overcoming organizational pushback to selecting the right technology partners, they provided actionable strategies for navigating the transition. Real-world insights showcased how these efforts are delivering increased efficiency, reduced operational costs, and a more cohesive sales approach.
“By treating all TV inventory as a single unit, we can focus on selling premium inventory directly and allocating non-premium inventory programmatically.”
Alan Wolk of TVREV
“Shifting inventory from ‘linear’ and ‘streaming’ categories to ‘premium’ and ‘non-premium’ allows for better flexibility, enhanced targeting, and more seamless execution.”
Robert Farazin of TVbeat
Watch the webinar
This session was a standout in our webinar series—one of our most insightful and impactful discussions this year. Don’t miss the chance to learn from these industry leaders and gain practical advice on optimizing ad sales operations.
Related Imagine Solutions
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Improve CTV & FAST monetization
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Optimize linear
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