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INSIGHTS FROM OUR EXPERTS

Graham Heap

Senior Director – Product Management

Video

The Future of Advertising Technology & Consumer Behaviour

Leaders from DiO, SVTA, DAZN, and Imagine explore how innovations in targeting, automation, and personalization are shaping ad tech. The panel covers real-world use cases…
The Future of Advertising Technology & Consumer Behaviour
a group of panelists sitting on stage giving a talk

Blog

The Future of Broadcast Advertising: A Conversation on Convergence

Graham Heap discusses the staying power of traditional TV and the way in which linear and digital advertising are mixing.
The Future of Broadcast Advertising: A Conversation on Convergence
modern stairs with black boarding and orange lit converging lines

Video

Make Life Easier and See Better Results with GamePlan

Make more money from your inventory with less effort. Learn about how GamePlan can reduce wastage by using its Right Sizer feature and Inefficient Spot…
Make Life Easier and See Better Results with GamePlan
man looking at a graph

Blog

Adaptive Audience Fulfilment: Optimising the Media Buying Journey

This is adaptive audience fulfilment ― just tell me where you are trying to get to and by when, and I will set you on…
Adaptive Audience Fulfilment: Optimising the Media Buying Journey
3d arrow marking a map, which is laying on a keyboard.

Blog

Finding Lucrative Viewing Audiences with Automation

Cloud-based automation is helping to lead the way in the form of new tools that are powering the shift from spot-based sales to impression- or…
Finding Lucrative Viewing Audiences with Automation
Seated person holding pencil, looking at a colorful and complex diagram chart on the floor.

Video

How to Catalyze Audience-Based Selling in the US

Watch our session from TVOT LIVE! where we brought together representatives from international markets where audience-based selling is well established, and from US players that…
How to Catalyze Audience-Based Selling in the US
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