Graham Heap

Führungskräfte von DiO, SVTA, DAZN und Imagine erkunden, wie Innovationen in den Bereichen Targeting, Automatisierung und Personalisierung die Werbetechnologie verändern. Das Panel behandelt reale Anwendungsfälle...

Graham Heap discusses the staying power of traditional TV and the way in which linear and digital advertising are mixing.

Make more money from your inventory with less effort. Learn about how GamePlan can reduce wastage by using its Right Sizer feature and Inefficient Spot…

This is adaptive audience fulfilment ― just tell me where you are trying to get to and by when, and I will set you on…

Cloud-based automation is helping to lead the way in the form of new tools that are powering the shift from spot-based sales to impression- or…

Watch our session from TVOT LIVE! where we brought together representatives from international markets where audience-based selling is well established, and from US players that…