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我们专家的见解
格拉汉姆-希普
Senior Director – Product Management
视频
广告技术与消费者行为的未来
来自 DiO、SVTA、DAZN 和 Imagine 的领导者探讨定位、自动化和个性化方面的创新如何塑造广告技术。小组讨论涉及真实世界的使用案例...
The Future of Broadcast Advertising: A Conversation on Convergence
Graham Heap discusses the staying power of traditional TV and the way in which linear and digital advertising are mixing.
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Make Life Easier and See Better Results with GamePlan
Make more money from your inventory with less effort. Learn about how GamePlan can reduce wastage by using its Right Sizer feature and Inefficient Spot…
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Adaptive Audience Fulfilment: Optimising the Media Buying Journey
This is adaptive audience fulfilment ― just tell me where you are trying to get to and by when, and I will set you on…
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Finding Lucrative Viewing Audiences with Automation
Cloud-based automation is helping to lead the way in the form of new tools that are powering the shift from spot-based sales to impression- or…
视频
How to Catalyze Audience-Based Selling in the US
Watch our session from TVOT LIVE! where we brought together representatives from international markets where audience-based selling is well established, and from US players that…
