المدونة
INSIGHTS FROM OUR EXPERTS
غراهام هيب
Senior Director – Product Management
فيديو
مستقبل تكنولوجيا الإعلان وسلوك المستهلك
يستكشف قادة من DiO، وSVTA، وDDAZN، و Imagine كيف تُشكّل الابتكارات في الاستهداف والأتمتة والتخصيص تكنولوجيا الإعلانات. تغطي الجلسة حالات الاستخدام الواقعية...
The Future of Broadcast Advertising: A Conversation on Convergence
Graham Heap discusses the staying power of traditional TV and the way in which linear and digital advertising are mixing.
فيديو
Make Life Easier and See Better Results with GamePlan
Make more money from your inventory with less effort. Learn about how GamePlan can reduce wastage by using its Right Sizer feature and Inefficient Spot…
المدونة
Adaptive Audience Fulfilment: Optimising the Media Buying Journey
This is adaptive audience fulfilment ― just tell me where you are trying to get to and by when, and I will set you on…
المدونة
Finding Lucrative Viewing Audiences with Automation
Cloud-based automation is helping to lead the way in the form of new tools that are powering the shift from spot-based sales to impression- or…
فيديو
How to Catalyze Audience-Based Selling in the US
Watch our session from TVOT LIVE! where we brought together representatives from international markets where audience-based selling is well established, and from US players that…
