Blog
INSIGHTS FROM OUR EXPERTS
Graham Heap
Senior Director – Product Management
Vidéo
L'avenir de la technologie publicitaire et du comportement des consommateurs
Les dirigeants de DiO, SVTA, DAZN et Imagine explorent comment les innovations en matière de ciblage, d'automatisation et de personnalisation façonnent la technologie publicitaire. Le panel couvre des cas d'utilisation réels...
The Future of Broadcast Advertising: A Conversation on Convergence
Graham Heap discusses the staying power of traditional TV and the way in which linear and digital advertising are mixing.
Vidéo
Make Life Easier and See Better Results with GamePlan
Make more money from your inventory with less effort. Learn about how GamePlan can reduce wastage by using its Right Sizer feature and Inefficient Spot…
Blog
Adaptive Audience Fulfilment: Optimising the Media Buying Journey
This is adaptive audience fulfilment ― just tell me where you are trying to get to and by when, and I will set you on…
Blog
Finding Lucrative Viewing Audiences with Automation
Cloud-based automation is helping to lead the way in the form of new tools that are powering the shift from spot-based sales to impression- or…
Vidéo
How to Catalyze Audience-Based Selling in the US
Watch our session from TVOT LIVE! where we brought together representatives from international markets where audience-based selling is well established, and from US players that…
