A Collaboration Made for the Cloud

The ability to turn up new channels quickly and cost-effectively is essential in keeping pace with a rapidly changing and increasingly competitive media industry. For broadcasters and media companies, the move toward cloud-based operations presents exciting new opportunities for channel origination and content playout.

Amazon Web Services (AWS) offers a vast array of media-focused services and cloud technologies enabling this transformation in the media landscape. At Imagine Communications, we are primed to leverage the robust AWS cloud architecture – our field-proven playout solution enables customers to tailor a scale-on-demand, disruption-free transition to cloud technology, reaching wider audiences more quickly and cost-efficiently than ever before, and doing it in a secure, reliable, and globally-distributed environment.

Imagine’s playout solution is optimized on AWS to deliver comprehensive cloud-native services, removing the time and complexity of large physical infrastructure deployments and delivering comparatively instant deployment of global services.

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Features & Benefits

  • Simplicity and Speed – No capital investment, get to market faster
  • No compromises – Same, familiar user experience enables seamless transition for operators
  • Easy new service deployments – Explore with intent, increase your competitiveness


  • Additional revenue opportunities – Monetize content archives
  • Flexible redundancy options (multi-AZ, multi-region, etc.) – No disruptions or downtime
  • Advanced security and encryption tools – Protect high-value assets and video streams
  • Flexible licensing models – Choose what works for your business: perpetual, yearly/monthly subscription

  • Intuitive user interfaces – Enables smooth remote operations
  • Anywhere access – Follow the sun operations
  • Unmatched agility – Expand to meet business needs with no-limit scalability or storage


Moving to the Cloud - Use Cases

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Storage & Workflows

Never replace a hard disk again. Start leveraging the cloud to revolutionize your media supply chain, access unlimited storage and transcode capacity. Reduce media handling through smart use of AI tools.
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Pop-up Occasional Use Channels

Manage spikes in capacity with quick and efficient launch of new channels for short-duration events, sports or news channels and react to new revenue opportunities.

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Disaster Recovery

Ready when you need it, reduce infrastructure investment, pay only for what you use.

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Emerging Networks

Monetize your content archives, unlock new revenue streams, experiment with intent from simple thematic channels to full network linear channels.
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Compliant with the AWS Well-Architected Framework, Imagine’s cloud playout solution leverages over 20 native AWS services

Leverage AWS building blocks for cloud playout

Through the AWS Partner Network (APN) and the Well-Architected Framework, Imagine’s cloud-based offering provides a secure, high-performance, reliable, and cost-optimized solution.

AWS provides the most full-featured media and entertainment service suite optimized to drive modern video supply chains. Leveraging these services, together, we provide media networks with unlimited scalability, efficiency, and agility to power advanced end-to-end media supply chains, video operations and channel playout.

Find out how cloud-based playout is working in the real world

Sinclair Broadcast Group (SBG) put cloud-based tech through its paces, migrating three of its national networks — Comet, Charge! and TBD — to Imagine playout on AWS.

Got business continuity on your mind?

Take that first step to the cloud with a well-planned disaster recovery (DR) solution, protecting your high-value content and keeping you on air with effectively zero downtime when calamity strikes.

Ready to try cloud-based playout?

For more about our cloud playout solutions or to book your personalized virtual demo, contact us today.
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President

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Steve Reynolds

Steve Reynolds is President of Imagine Communications, a global leader in multiscreen video and ad management solutions that broadcasters, networks, video service providers and enterprises around the world rely on to support their mission-critical operations.

Steve brings 25 years of technology leadership in the video industry to Imagine Communications. He has served as the CTO at Imagine Communications and Harris Broadcast, Senior Vice President of Premises Technology at Comcast, Senior Vice President of Technology at OpenTV, and CTO at Intellocity USA.

Steve earned a MS in Computer Engineering from Widener University and BS in Computer Science from West Chester University. As the Chairman of the AIMS Alliance and a member of SMPTE and SCTE, he has participated in numerous standards-making bodies in the cable and digital video industries. Steve also holds over 40 patents relating to digital video, content security, interactive television and digital devices.