The Total TV Transformation Checklist
Your practical guide to building a converged, cross-platform sales model
Complete the form to access the checklist and start building a converged, future-ready Total TV sales strategy.
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An essential blueprint for cross-platform success
Use this guide to cut through today’s fragmented viewing landscape and build a unified Total TV sales model that matches how your buyers plan and spend.
You’ll find initial steps on how to move from disconnected linear and digital workflows to a single, audience-first approach that improves delivery, strengthens revenue performance, and reduces operational friction.
The checklist walks you through the key strategic, commercial, and technology steps needed to modernize your ad sales operation and compete more effectively as cross-platform demand accelerates.
If you’re a CRO, CFO, sales leader, or part of an ad ops, product, or technology team, this guide starts you down a path to a clear, practical plan to drive meaningful change—starting now.
Strategic alignment
What to consider when defining the business case for convergence.
Audience and inventory unification
Initial steps to create a converged strategy utilizing your core value proposition – your audience.
Technology and data integration
Considerations when looking at your current ad tech stack.
Sales process transformation
Aligning the strategy with your sales teams in order to evolve.
Measurement and attribution
Recommendations on steps to drive clear and transparent measurement.
Go-to-market strategy
Tips to navigate the transformation as a continuous process.
Complete the form to access the checklist and start building a converged, future-ready Total TV sales strategy.
Total TV FAQ
What is Total TV?
Total TV is the ability to trade advertising across linear, digital, OTT, addressable, and streaming within a single converged model, supported by unified inventory, data, and measurement.
What is driving the shift toward a Total TV approach?
Audiences now watch across linear, streaming, OTT, and digital platforms, making it harder to deliver deduplicated reach and consistent campaign performance. A Total TV model brings these environments together so broadcasters can plan, sell, and report in a unified way.
How does a converged sales model help broadcasters?
It improves yield by allowing impressions to move fluidly across platforms, reduces workflow duplication, and gives advertisers a single audience-led buy that reflects how they plan today.
What technology is needed for cross-platform advertising?
Key components include unified forecasting, converged campaign management, cross-platform trafficking, integrated linear and digital ad serving, and centralized reporting. These systems work together to support fluid delivery and consistent measurement.
How do broadcasters unify audiences and measurement?
By building a shared audience framework, harmonizing metrics like impressions and reach, and adopting measurement tools that report across linear and digital in one view.
How should broadcasters begin their transformation?
Most start by aligning stakeholders on goals, assessing technology and workflow gaps, unifying audience definitions, and running controlled pilots to refine their approach before wider rollout. Download the checklist to learn more.