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Adapt to evolving market requirements
In today’s converged media landscape, the transition from spot- to audience-based trading is well under way. Navigate this revolution with Landmark™ Sales — a modular sales, traffic, and billing solution that streamlines ad campaign management across all your platforms, while offering the flexibility to support multiple trading models.
Avantages
To support their current and future workflows in a cross-platform world, over 600 channels in 50 countries rely on Landmark Sales.
Cross-platform ad campaigns
Manage linear, on-demand, and CTV campaigns from a single platform.
Interoperability
Integrate with a wide range of third-party ad tech systems via open APIs.
Automatisation
Enhance operational efficiency by automating ad management workflow processes.
Flexibility
Enable trading by spot, audience, or hybrid models to adapt and optimize trading strategies.
Résoudre vos problèmes de gestion publicitaire les plus difficiles
Monetize premium linear, CTV, on-demand, and digital content. Navigate the dynamic media landscape strategically, driving ad revenue growth while streamlining operations.
Campaign management
Monetize audiences across linear, on-demand, and CTV platforms.
Hybrid trading models
Utilize audience, line, and spot trading models in one system.
Reporting and billing
Streamline multiplatform revenue reporting.
Placement and optimization
Elevate ad placement and inventory yield by incorporating advanced tools, including GamePlan™.
Caractéristiques
Rich API library and integrations
Supports integration with Salesforce, Accenture, Google Ad Manager (GAM), Freewheel, and more
Highly integrated with GamePlan™ optimizer and SureFire™ video ad server
Powerful capabilities
Cross-platform campaign management
Supports audience, line, and spot trading models
Efficiency-based ad placement with campaign quality
Comprehensive business data insight
Real-time reporting for campaigns, sales support, and financial insights
Add rights and scheduling capabilities with Landmark™ Rights & Scheduling
Unmatched automation
Automated ratings prediction, spot booking, copy allocation, sequencing, and as-run reconciliation
Automated spot placement with optimization integration
Advanced ad tech ecosystem
Streamline your ad tech deployments with best-of-breed open API integrations for Order Management Systems, Finance, Ratings, Playout, Ad Servers and more. Choose from existing integrations or tailor a solution to fit your needs.
Produits apparentés
Puissants seuls, exceptionnels ensemble
Optimize, automate, and streamline your ad tech deployments with Imagine solutions to achieve greater efficiency and return on your investment.
Optimisation
GamePlan™
Serveur de publicité vidéo
SureFire™
Droits et programmation
Landmark™ Droits et programmation
Services connexes
Services
Maximisez votre retour sur investissement et minimisez les risques grâce à la gamme complète de services d'Imagine pour soutenir, gérer, guider et optimiser vos applications et votre infrastructure. Nos processus, outils et méthodes uniques garantissent le succès de votre entreprise.
Conseil
Services professionnels
Services gérés
Service clientèle
Dernières informations
Réflexions et ressources
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Are you ready to adapt to today’s evolving market requirements?
Contactez nos experts dès aujourd'hui pour commencer.