Landmark Sales

Broadcast and Multimedia Ad Sales and Commercial Scheduling

Today’s media environment is challenging, particularly from an advertising sales perspective. Advertisers want placement across myriad multimedia delivery modes — traditional broadcast, digital, new media, mobile, and more. Campaigns are becoming increasingly complex, advertisers are demanding new levels of accountability — and at the same time, you are charged with maximizing revenue and optimizing the use of inventory. One system — Landmark™ Sales — can help you manage the challenges and experience the rewards of this multifaceted selling environment.

Landmark Sales manages billions of dollars of advertising inventory for leading media companies around the world. The system — which is also available as a cloud-based, fully managed service — executes advertising campaigns across multichannel, multimedia environments and provides total control over available inventory to ensure efficient and effective time utilization. Whether you are a nimble cross-media sales operation, regional network or large-scale multichannel operator, the powerful campaign-led approach provides automatic spot placement for audience-, line-, and spot-based ad sales.

Landmark Sales provides a comprehensive solution to monetize audiences across platforms, with the tools and visibility to strategically drive revenue growth and streamline operations.

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Benefits

Maximize revenue by optimizing available airtime and making the most efficient use of your advertising inventory
Optimize spot placement across demographics, geographic regions, channels, dayparts, programs, and rates
Run seamless campaigns covering commercials, promotions, sponsorship, VOD, production, barter, and online
Manage more channels with less overhead, streamline multichannel management to enable local selling methodologies, currencies, and regulations
Deliver audience-, line-, and spot-based inventory optimization — also available in the cloud with a full, managed service offering
Enhance business throughput, improve your workflow and increase accuracy with automated tools for ratings prediction, spot booking, copy allocation, sequencing, and as-run reconciliation
Deliver integrated, interactive, real-time operational reporting for ROI analysis, sales support and in-depth financials
Link seamlessly to Landmark™ Rights & Scheduling and a wide range of third-party applications to create a comprehensive, integrated business system encompassing planning, scheduling, sales, and billing

Features

Strengthens the Most Demanding Cross-Media Sales Environments

Launches and delivers complex campaigns with minimal user interaction
Supports multiple selling methodologies and campaign types
Advanced pricing tools
Complete sales cycle management
AutoBook™ spot optimization engine

Controls Operational Costs with Automation of Workflows

Automated processing and electronic data exchange across all functional areas:
- Audience prediction
- Campaign Ingest from buy-side systems
- Copy Instruction Ingest
- Campaign Delivery
- Copy Allocation
- Break Sequencing
- As Run Reconciliation
- Supports integrated system landscapes with open APIs

Real Analysis, Real Data, Real-Time

Key information about deals, campaigns, breaks, programs, ratings, revenue, and more
Flexible reporting and sales intelligence tools
Instant reporting on any screen
Forecast and measure your progress toward goals
Data on multiple levels, across channels, regions, and other logical groupings
Visualization tools to create interactive, user-defined drill-down charts, and view data graphically

Landmark Sales’ use and transfer to any other app of information received from Google APIs will adhere to Google API Services User Data Policy, including the Limited Use requirements.

Applications

Resources

Adaptive Audience Fulfilment

Adaptive audience fulfilment can be applied to a purely broadcast environment or to a hybrid environment where online services coexist alongside broadcast television as a TV everywhere offering to the consumer. Simply put, adaptive audience fulfilment is a better way to trade advertising ― by audience versus spot, across all video platforms.

Resource type

Media Game Changers, Solutions & Services

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Landmark Sales as a Managed Service

Made Available June 4, 2020.

Media companies around the world rely on Landmark Sales to manage billions of dollars of ad inventory. As the industry evolves, we continue to enhance this proven solution to better meet your business needs. In response to market demand, we are pleased to introduce a new cloud-based, fully managed service offering for Landmark Sales.

Resource type

Video

Turner Asia Pacific Boosts Revenue Potential with Landmark Ad Management from Imagine

Imagine Communications integrated sales, rights and scheduling system boosts productivity and improves reporting.

Resource type

Press Release

ITV Selects Imagine Communications’ Landmark Sales Advertising Management Solution

Imagine Communications today announced it has secured a contract with ITV, the UK’s largest commercial terrestrial television network.

Resource type

Press Release

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