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Landmark Sales
Monetize audiences across platforms
Efficiently manage cross-platform ad campaigns for linear, on-demand, CTV, and FAST audiences.
Adapt to evolving market requirements
In today’s converged media landscape, the transition from spot- to audience-based trading is well under way. Navigate this revolution with Landmark™ Sales — a modular sales, traffic, and billing solution that streamlines ad campaign management across all your platforms, while offering the flexibility to support multiple trading models.
Benefits
To support their current and future workflows in a cross-platform world, over 600 channels in 50 countries rely on Landmark Sales.
Cross-platform ad campaigns
Manage linear, on-demand, and CTV campaigns from a single platform.
Interoperability
Integrate with a wide range of third-party ad tech systems via open APIs.
Automation
Enhance operational efficiency by automating ad management workflow processes.
Flexibility
Enable trading by spot, audience, or hybrid models to adapt and optimize trading strategies.
Solving your toughest ad management problems
Monetize premium linear, CTV, on-demand, and digital content. Navigate the dynamic media landscape strategically, driving ad revenue growth while streamlining operations.
Campaign management
Monetize audiences across linear, on-demand, and CTV platforms.
Hybrid trading models
Utilize audience, line, and spot trading models in one system.
Reporting and billing
Streamline multiplatform revenue reporting.
Placement and optimization
Elevate ad placement and inventory yield by incorporating advanced tools, including GamePlan™.
Features
Rich API library and integrations
Supports integration with Salesforce, Accenture, Google Ad Manager (GAM), Freewheel, and more
Highly integrated with GamePlan™ optimizer and SureFire™ video ad server
Powerful capabilities
Cross-platform campaign management
Supports audience, line, and spot trading models
Efficiency-based ad placement with campaign quality
Comprehensive business data insight
Real-time reporting for campaigns, sales support, and financial insights
Add rights and scheduling capabilities with Landmark™ Rights & Scheduling
Unmatched automation
Automated ratings prediction, spot booking, copy allocation, sequencing, and as-run reconciliation
Automated spot placement with optimization integration
Advanced ad tech ecosystem
Streamline your ad tech deployments with best-of-breed open API integrations for Order Management Systems, Finance, Ratings, Playout, Ad Servers and more. Choose from existing integrations or tailor a solution to fit your needs.
Customer success stories
Check out how innovative media companies around the world are using Imagine tech to reshape the way they make and monetize TV.
Related products
Powerful alone, exceptional together
Optimize, automate, and streamline your ad tech deployments with Imagine solutions to achieve greater efficiency and return on your investment.
Optimization
GamePlan™
Lower opex and increase revenue by automating and optimizing ad placement for linear TV.
Video Ad Server
SureFire™
Achieve higher CPMs for CTV and FAST by direct-selling premium inventory with linear-like control of ad placement.
Rights & Scheduling
Landmark™ Rights & Scheduling
Enable rights management and scheduling for premium-quality live, streaming and on-demand channels and content.
Related services
Services
Maximize your return on investment and minimize risk with Imagine’s full range of services to support, manage, guide, and optimize your applications and infrastructure. Our unique processes, tools, and methods ensure your business success.
Consulting
Our global team of experts will help you determine the workflows, processes, and goals needed to deliver your future success.
Professional Services
We help you plan and design a system, get up and running, train your team, and work with you to ensure you get maximum ROI.
Managed Services
Relieve the stress on your support staff with fully packaged solution management for customer applications in Imagine environments.
Customer Care
Our highly trained support pros stand ready 24/7 to keep your systems running smoothly so you can stay focused on running your business.
Latest insights
Insights and resources
From Chaos to Clarity: How Total TV Aligns Sales, Ops, and Strategy
Learn how the Total TV model helps broadcasters streamline ad sales, automate operations, and shift to an audience-first strategy across linear and digital platforms.
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Automating TV Advertising: Cutting Costs and Streamlining Sales
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Maximizing Efficiency: Implementing Unified Ad Sales for Linear and Streaming TV
Discover strategies for automating ad sales, overcoming pushback, choosing tech partners, and boosting efficiency across platforms.
Are you ready to adapt to today’s evolving market requirements?
Contact our experts today to get started.
