Blog
SureFire
Increase the profitability of streaming TV services
The video ad server for direct-selling premium inventory with linear-like control of ad placement that lets you achieve higher CPMs for CTV and FAST.
Level the CPM playing field
Protect your revenues as viewers continue to shift to streaming services. With the SureFire™ video ad server, you can realize higher CPMs for direct-sold premium inventory. It leverages linear-like ad placement and broadcast rules for superior ad decisioning across CTV, FAST, and addressable linear services — while integrating with your existing programmatic solution for non-premium traffic.
Beneficios
Enable your ad sales team to sell streaming inventory at the same CPMs as linear with schedule-aware ad placement and control, while offering the quality guarantees advertisers expect.
Increase revenue
Realize higher CPMs by direct-selling premium streaming inventory.
Deliver broadcast quality
Bring linear brand rules, competitive separation, frequency capping, and other quality controls to streaming.
Improve programmatic fill rates
Combine direct sales with programmatic automation to eliminate unfilled breaks.
Enhance ad effectiveness
Leverage rich first- and third-party audience data to precisely target ads.
Eliminate fragmented workflows
Integrate with leading ad tech solutions and programmatic systems to sell both linear and streaming.
Harness the cloud
Increase scalability and flexibility with a cloud-based architecture.
Precise ad placement control with SureFire
Monetize premium linear, CTV, on-demand, and digital content. Navigate the dynamic media landscape strategically, driving ad revenue growth while streamlining operations. SureFire provides precise ad placement control across streaming platforms, offering versatile solutions for optimal ad server performance.
Linear control
Linear-like ad placement allows sales teams to direct-sell premium streaming inventory.
Linear addressable
Schedule targeted ads with precise placement control and quality checks.
FAST channels
Place targeted ads in FAST streams for a linear-like experience.
Linear parity
Connect with your traffic system for automated OTT ad decisions and create linear-like localized streams.
Características
Functionality
Addressable linear and VOD ad decisioning
First- and third-party data decoration for targeting
Real-time tracking of impressions to control frequency
Simplified direct ad sales UI for FAST providers without existing ad tech
Architecture
Built for over 10 million ad decisions per second
Designed to auto-scale up or down to match demand
Leverages the best of cloud flexibility, services, and security
Integración
Interoperability with VAST, VMAP, BXF, and SCTE industry standards
Advanced ad tech ecosystem
Streamline your ad tech deployments with best-of-breed open API integrations to enable you to simplify your business operations, resolve workflow challenges and capitalize on emerging market opportunities.
Productos relacionados
Poderosos solos, excepcionales juntos
Aumente la eficacia y reduzca la carga de trabajo integrando los sistemas empresariales.
Tráfico
Landmark™ Ventas
Las cadenas de todo el mundo pueden gestionar eficazmente campañas publicitarias multiplataforma para monetizar contenidos lineales, CTV, a la carta y digitales.
Tráfico
OSI™ Tráfico y facturación
Las cadenas norteamericanas pueden aumentar la automatización y agilizar los flujos de trabajo publicitarios, desde las ventas hasta la gestión de la facturación.
Tráfico
xG Linear™
Los MVPD estadounidenses pueden aumentar la eficacia de la gestión publicitaria de las operaciones de televisión lineal, así como dar soporte al inventario de streaming, direccionable y a la carta.
Servicios relacionados
Servicios
Maximice el rendimiento de su inversión y minimice los riesgos con la completa gama de servicios de Imagine para dar soporte, gestionar, guiar y optimizar sus aplicaciones e infraestructuras. Nuestros procesos, herramientas y métodos exclusivos garantizan el éxito de su negocio.
Consultoría
Nuestro equipo global de expertos le ayudará a determinar los flujos de trabajo, los procesos y los objetivos necesarios para alcanzar el éxito en el futuro.
Servicios profesionales
Le ayudamos a planificar y diseñar un sistema, a ponerlo en marcha, a formar a su equipo y a trabajar con usted para garantizarle el máximo rendimiento de la inversión.
Servicios gestionados
Alivie el estrés de su personal de asistencia con la gestión de soluciones totalmente empaquetadas para aplicaciones de clientes en entornos Imagine.
Atención al cliente
Nuestros profesionales de asistencia altamente cualificados están preparados 24 horas al día, 7 días a la semana, para que sus sistemas funcionen sin problemas y usted pueda centrarse en dirigir su negocio.
Últimas noticias
Ideas y recursos
In Ad Tech, trust Is the metric that matters most
Broadcasters want ad tech they can trust. Learn why stability and real‑world performance now matter more than hype when revenue is on the line.
Blog
Making Total TV Work
Explore how Total TV can unify linear and digital advertising to overcome fragmentation, boost efficiency, and restore value for broadcasters and advertisers worldwide.
Vídeo
Market Reality Check: Trading the Total TV Audience
Leading industry voices share how to bridge traditional and digital ad sales into one audience-first approach, unlocking better reach and ROI for TV advertisers.
Ready to increase the profitability of your streaming TV services?
Póngase en contacto con nuestros expertos hoy mismo para empezar.
