Blog
North American Broadcasters
Increase efficiency and profits by automating your ad sales and traffic workflows.
Automate everything
With the decline of linear TV and increased audience fragmentation across platforms, revenues are on the decline while costs are on the rise. Today, it’s more important than ever to increase efficiency and cut costs by streamlining your ad workflows through automation.
Related solutions
Solutions
Increase revenues and lower costs by selling ad campaigns cross-platform.
Increase automation
Lower costs and boost profits by automating ad sales and traffic processes. With powerful automated tools, you can work efficiently and utilize your resources effectively.
Optimize linear
Reduce operational costs and increase revenues by automating and optimizing ad placement for linear television.
Improve CTV & FAST monetization
Realize higher CPMs for premium inventory to increase profitability. Fill premium spots with relevant, high-paying ads by selling through a TV-quality video ad server.
How Imagine can help
With powerful automated tools that streamline your ad processes — from sales to billing — you can work more efficiently and focus on growing your business.
Lower costs
Reduce operational overhead by minimizing manual effort and duplicated tasks.
Higher efficiency
Eliminate swivel-chair inefficiencies and dramatically reduce task completion times.
Open APIs based on industry standards
Integrate with a wide range of third-party systems for an automated end-to-end workflow.
Managed Services and SaaS
Eliminate the need to purchase and maintain new equipment, while offloading software administrative headaches.
Related products
Products
Increase efficiency and reduce workload by integrating business systems.
Ad Sales / OMS
CrossFlight®
Consolidate complex ad sales processes into a single comprehensive, cloud-based platform.
Traffic
OSI™ Traffic & Billing
North American broadcasters can increase automation and streamline ad workflows, from sales to billing management.
Optimization
GamePlan™
Lower opex and increase revenue by automating and optimizing ad placement for linear TV.
Video Ad Server
SureFire™
Achieve higher CPMs for CTV and FAST by direct-selling premium inventory with linear-like control of ad placement.
Latest insights
Insights and resources
Making Total TV Work
Explore how Total TV can unify linear and digital advertising to overcome fragmentation, boost efficiency, and restore value for broadcasters and advertisers worldwide.
Video
Market Reality Check: Trading the Total TV Audience
Leading industry voices share how to bridge traditional and digital ad sales into one audience-first approach, unlocking better reach and ROI for TV advertisers.
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From Chaos to Clarity: How Total TV Aligns Sales, Ops, and Strategy
Learn how the Total TV model helps broadcasters streamline ad sales, automate operations, and shift to an audience-first strategy across linear and digital platforms.
Blog
Automating TV Advertising: Cutting Costs and Streamlining Sales
Broadcasters are cutting costs and boosting efficiency with automated, audience-based ad trading. Learn how this shift optimizes inventory, reduces manual work, and maximizes revenue in…
Ready to automate your ad sales and traffic processes?
Contact our experts today to get started.
