Blog
Global Broadcasters
Increase revenues and lower costs in a cross-platform world.
Consolidate ad campaigns
In today’s shifting media landscape, automating your ad processes to cut operational costs is essential to profitability. However, it’s only half of the equation. To increase revenues, you must also monetize ALL your premium content, which requires the efficient management of cross-platform ad campaigns.
Related solutions
Solutions
Converge linear & CTV workflows
Drive revenue and cut costs by selling ad campaigns cross-platform. With powerful tools, you can streamline your advertising workflows across linear and CTV.
Increase automation
Lower costs and boost profits by automating ad sales and traffic processes. With powerful automated tools, you can work efficiently and utilize your resources effectively.
Optimize linear
Reduce operational costs and increase revenues by automating and optimizing ad placement for linear television.
Improve CTV & FAST monetization
Realize higher CPMs for premium inventory to increase profitability. Fill premium spots with relevant, high-paying ads by selling through a TV-quality video ad server.
How Imagine can help
With powerful automated tools, you can seamlessly manage ad campaigns across platforms, while boosting your linear TV ad revenues and unlocking the full potential of your premium CTV ad inventory.
Cross-platform ad campaigns
Manage linear, on-demand, and CTV campaigns from a single platform.
Inventory optimization
Boost linear TV ad revenue by up to 20%.
Direct-sell premium streaming inventory
Realize higher CPMs to increase the profitability of streaming TV services.
Managed Services and SaaS
Eliminate the need to purchase and maintain new equipment, while offloading software administrative headaches.
Related products
Products
Are you relying on legacy in-house systems and software? Today’s dynamic media landscape demands modern, fully integrated solutions that leverage your existing investments to streamline all your ad workflows.
Traffic
Landmark™ Sales
Global broadcasters can efficiently manage cross-platform ad campaigns to monetize linear, CTV, on-demand, and digital content.
Optimization
GamePlan™
Lower opex and increase revenue by automating and optimizing ad placement for linear TV.
Video Ad Server
SureFire™
Achieve higher CPMs for CTV and FAST by direct-selling premium inventory with linear-like control of ad placement.
Latest insights
Insights and resources
Automating TV Advertising: Cutting Costs and Streamlining Sales
Broadcasters are cutting costs and boosting efficiency with automated, audience-based ad trading. Learn how this shift optimizes inventory, reduces manual work, and maximizes revenue in…
Blog
Revolutionizing TV ad sales: How audience-based trading unlocks untapped revenue
TV ad sales are evolving. See how targeting audiences instead of time slots, broadcasters can automate trading and unlock revenue from non-premium inventory while keeping…
Video
Maximizing Efficiency: Implementing Unified Ad Sales for Linear and Streaming TV
Discover strategies for automating ad sales, overcoming pushback, choosing tech partners, and boosting efficiency across platforms.
Video
ST 2110 IP Live Production with Italy’s Lega Serie A
Deltatre and Lega Serie A discuss a successful ST 2110 IP deployment for live graphics in sports production, highlighting a standards-based approach and flexible, scalable…
Are you ready to thrive in a cross-platform world?
Contact our experts today to get started.
