Blog
Diffuseurs mondiaux
Augmenter les revenus et réduire les coûts dans un monde multiplateforme.
Consolidate ad campaigns
In today’s shifting media landscape, automating your ad processes to cut operational costs is essential to profitability. However, it’s only half of the equation. To increase revenues, you must also monetize ALL your premium content, which requires the efficient management of cross-platform ad campaigns.
Related solutions
Solutions
Convertir les flux de travail linéaires et CTV
Drive revenue and cut costs by selling ad campaigns cross-platform. With powerful tools, you can streamline your advertising workflows across linear and CTV.
Augmenter l'automatisation
Lower costs and boost profits by automating ad sales and traffic processes. With powerful automated tools, you can work efficiently and utilize your resources effectively.
Optimiser le linéaire
Reduce operational costs and increase revenues by automating and optimizing ad placement for linear television.
Améliorer la monétisation de CTV et FAST
Realize higher CPMs for premium inventory to increase profitability. Fill premium spots with relevant, high-paying ads by selling through a TV-quality video ad server.
How Imagine can help
With powerful automated tools, you can seamlessly manage ad campaigns across platforms, while boosting your linear TV ad revenues and unlocking the full potential of your premium CTV ad inventory.
Cross-platform ad campaigns
Manage linear, on-demand, and CTV campaigns from a single platform.
Optimisation des stocks
Boost linear TV ad revenue by up to 20%.
Direct-sell premium streaming inventory
Realize higher CPMs to increase the profitability of streaming TV services.
Managed Services and SaaS
Eliminate the need to purchase and maintain new equipment, while offloading software administrative headaches.
Produits apparentés
Produits
Are you relying on legacy in-house systems and software? Today’s dynamic media landscape demands modern, fully integrated solutions that leverage your existing investments to streamline all your ad workflows.
Trafic
Landmark™ Sales
Les diffuseurs mondiaux peuvent gérer efficacement des campagnes publicitaires multiplateformes pour monétiser le contenu linéaire, CTV, à la demande et numérique.
Optimisation
GamePlan™
Réduire les coûts d'exploitation et augmenter les revenus en automatisant et en optimisant le placement des publicités pour la télévision linéaire.
Serveur de publicité vidéo
SureFire™
Achieve higher CPMs for CTV and FAST by direct-selling premium inventory with linear-like control of ad placement.
Dernières informations
Réflexions et ressources
Making Total TV Work
Explore how Total TV can unify linear and digital advertising to overcome fragmentation, boost efficiency, and restore value for broadcasters and advertisers worldwide.
Vidéo
Market Reality Check: Trading the Total TV Audience
Leading industry voices share how to bridge traditional and digital ad sales into one audience-first approach, unlocking better reach and ROI for TV advertisers.
Vidéo
L'avenir de la technologie publicitaire et du comportement des consommateurs
Les dirigeants de DiO, SVTA, DAZN et Imagine explorent comment les innovations en matière de ciblage, d'automatisation et de personnalisation façonnent la technologie publicitaire. Le panel couvre des cas d'utilisation réels...
Blog
Du chaos à la clarté : comment Total TV aligne les ventes, les opérations et la stratégie
Découvrez comment le modèle Total TV aide les diffuseurs à rationaliser les ventes de publicité, à automatiser les opérations et à adopter une stratégie axée sur l'audience sur les plates-formes linéaires et numériques.
Are you ready to thrive in a cross-platform world?
Contactez nos experts dès aujourd'hui pour commencer.
